ou can expect a lot more Motorola models in the future. Lenovo has decided that in the smartphone market the brand recognition of Motorola is much stronger than that of its own brand and will integrate Lenovo Mobile into Motorola.

That's not just a relabeling though, the President of Lenovo Mobile Group said that much of the organizational structure of Motorola will remain in place and will take lead of what is now Lenovo Mobile.

Lenovo Mobile will cut down the number of models it produces until eventually all new models come out under the Motorola brand. The combined company will rely heavily on Moto's long experience in research and development.

Lenovo's phone business will not be all Moto though, the company recently launched the ZUK brand. ZUK will work on the international scene and wants to become known for its high-end phones.

Lenovo's last financial results showed a slight drop in shipments in Q1 (16.2 million) and a pre-tax loss of $292 million. This may have been the trigger for Lenovo to shift towards the more recognizable brand.

Source: http://www.gsmarena.com/motorola_will_absorb_lenovo_mobile-news-13706.php

Latest Phones: http://www.browsingphones.com

Hmm, someone understands the value of a brand name....In this case, Lenovo. I personally feel this is what Microsoft should have done instead of killing the "Nokia" Lumia brand name and replacing it with "Microsoft" Lumia. Anyways, all na business sha...

dasphinx1:
Hmm, someone understands the value of a brand name....In this case, Lenovo. I personally feel this is what Microsoft should have done instead of killing the "Nokia" Lumia brand name and replacing it with "Microsoft" Lumia. Anyways, all na business sha...

Microsoft did not kill the Nokia brand name. There was in a limited license agreement between Nokia and Microsoft that gives Microsoft the right to use the Nokia and Lumia brands for marketing for 18 months. In other words, Nokia gave away its brand name for a limited time.

This deal ends some time next year, and when it does, Nokia would be free to create whatever smartphone they desire under their name. Hopefully, they tread the Android path.

Craven:


Microsoft did not kill the Nokia brand name. There was in a limited license agreement between Nokia and Microsoft that gives Microsoft the right to use the Nokia and Lumia brands for marketing for 18 months. In other words, Nokia gave away its brand name for a limited time.

This deal ends some time next year, and when it does, Nokia would be free to create whatever smartphone they desire under their name. Hopefully, they tread the Android path.

You know, i have not really taken time to find out the details about the Nokia acquisition by Microsoft?
Would check it out in detail. Meanwhile, it would really be great to have Nokia back again. And i am with you on the "Android path"

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