Search Engine Optimization, simply refered to as SEO, means improving web presence on search engines. Google is the market leader globally, which is why SEO is closely tied with Google search engine. When SEO definition is clear, the content is from outer space. The thing is that SEO is hard to understand and could require several tests and trials to get good results. Even SEO specialist cannot agree what SEO is all about – linking, social signals, content marketing or something else. And Google makes it even more complicated with algorithm updates that have severely affected search rankings. So there is no wonder that SEO seems like some kind of witchcraft.

How important is SEO?

Millions of searches are made on Google daily. To get estimates about your business market size, log in to Google AdWords and use Google Keyword Planner tool. You can find out how many searches are made on average in your business field using related keywords. 94% of all clicks accounts for organic search results and 90% of users never look beyond first page of Google. Now you can estimate how many visits can you acquire from Google search. PPC investments are way beyond SEO investments - it’s a goldmine for your business.

AdaptiveSEO

AdaptiveSEO (ASEO) stands for web presence optimization rather than boosting keywords on search engines. ASEO objective is to focus on long-term results using quality content creation and emphasizing consumer values. ASEO methodology is explained below.

SEO ? keyword positions

SEO definition says that it’s about improving website visibility on search engines. As you may know search engines work on keyword basis which is why keyword strategy has been the core element of SEO. A company chooses bunch of keywords they want to show up on search and SEO service provider does the magic to fulfil their client’s dreams.

Instead of focusing fully on keyword strategy, it should be approximately 15% of the whole SEO strategy. This means choosing the right keywords by analysing search volumes, competition, visits and website conversions. Keywords are the core element of content plan that should be the heart of your SEO strategy.

Content marketing role in SEO

Content marketing is heavily supported by social media networks that are going more content centric. SEO is no exception. SEO in the 21st century is all about mixing keyword strategy with content marketing. Content marketing focuses on content creation and distribution.

What will this means for your business?

Regular content that you can share with followers
Social signals that support SEO by sharing, commenting and high engagement rate
Updated website that shows your business in a good light
Growing business authority

Content marketing is a great way to enhance website domain value that helps to boost even keywords that are not directly in business’s keyword strategy. This helps to reach consumers in different stage of buying cycle – those who are just in the beginning of solving their problems, those who search for specific products/services and those who need that last kick to make the decision.

Content marketing should take about 45% of the whole SEO strategy. This stage includes developing optimized content plan, choosing tools, formats and distribution channels. For example the client starts a blog, issues press releases, writes case studies and guides, creates infographics etc.

SEO is growing in scale

When content marketing is the core of SEO strategy, your company has the necessary tools to create content on regular basis. The content alone does not get you any traffic. Here comes in social media. According to EMarketer predictions social media users will reach to 2.5 billion people by the year 2017.

In the SEO perspective, social media has the role of content distribution channel. Content is needed to widen the reach. The more your posts are being shared and liked, the bigger online footprint you create. Google notices your efforts and values engagement rate as an important factor in the search algorithm. The more social conversation you manage to boost, make people share and like your posts, the greater engagement you will get and Google rewards you with higher search positions. Social media should be about 10% of your SEO strategy.

Don’t forget that search results alone have no value. When you’re active on your social media accounts and talk to real people and customers you get precious feedback about your business and products/services. If you’re boring and only talk about your business stuff, you need to accept that no social media glory is going to hunt you.

Source: [url]https://www.todhost.com/blog/url]