Adword or any other ppc advertiser aim is to gets the best result with the minimum budget as possible, a high click through rate is a proof of a good adword performance, though conversion has to follow, but with a good click through rate, there is an indication of good ad performance.
How do you get the high click through rate? There are so many factors in accelerating ctr ranging from high budget to ad relevancy. Yes ads campaign relevancy is very important in accelerating the rate of your ads clicks. Then what is ads relevancy? Relevancy means high perfect your ads match the visitors search, this start from the choice of keyword you use, the choice of words you use in your ads and the relevancy of your product to visitors taste.
Do you know that Google love relevancy so much? Yes Google
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