The passage of time certainly carries along a lot of things to change man or rather adapt him to the chaos associated with the struggle to master the human experience, assuming that he was spirit before being poured into the frame he presently resides.
Many things are being offered people these days on radio, television, newspapers, phones and even social media from different business quarters to boost the awareness of their presence. While a good campaign is laudable, but the abuse of it is worrisome. Such has been the case with many of our business outfits in their bid to attract more customers. There is nothing wrong in trying to build a strong customer base. What is uncomfortable, though, is the one-sidedness of the whole exercise. Businesses involve in this practice declare the existence of terms and conditions, and their application without expressly stating what they are so that would-be customers know what they are getting into. People find themselves at the mercy of these businesses when something goes wrong along the line. Promises made are not fulfilled, but defended by a single statement; ‘terms and conditions apply’. This unholy practice is killing consumers’ confidence, a key reason why our insurance industry is a flop. Some telecos will soon share the same fate.
Something has to be done to address this malaise or darkness will reign over the land. The incessant practice of this is nothing short of an organized drive to drag the society at large into a state of ignorance, all in the name of business promotion. Businesses do not prosper, in real terms, by exploiting the ignorance of the masses. The underlying platform for a good practice should be that of a ‘win win’ not ‘win lose’. Those being deceived into losing are the very ones you depend on, demand side, to grow into something trans-generational. No wonder we don’t, as yet, have anything in that category. Pathetic, isn’t it? How far can deception carry us?
One makes bold to call on the Consumer Protection Agency to do their work. A brighter searchlight should be beamed on businesses to examine their push adverts and making sure that prospective consumers know what they are expected to know from businesses before deciding on products. This will in no small measure contribute to the building of a more prosperous society treading the path of increased productivity.
LONG LIVE NIGERIA. ( -by NaijaComplaints)


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