Union Bank in a bold step geared towards cementing its position as one of the top banks in Nigeria, has launched new logo, re-designed web portal and continuing upgrade of its critical banking infrastructure. all this were delivered in a newsletter by its GMD/CEO Emeka Emuwa to Union Bank customers.

A simpler, smarter bank.
For nearly a hundred years, our brand has lived in the hearts and minds of many generations. We have helped build individuals, businesses and institutions, and our brand lives in the hearts of Nigerians, evoking nostalgia and a deep sense of affinity.
This trust and goodwill has been a critical part of our success and we honour our past while embracing a new world.

Our Refreshed Brand Identity
union bank rebrands launches new logo

Our Brand Promise
We exist to make banking simple for our customers so that they can focus on what matters most. Simpler is smarter.

Our Service Promise
We are always there when you need us.
We will provide quick and friendly service.
We will provide simple and convenient ways of banking.
We are fair and honest in our transactions.
We will be your trusted partner and help you grow.

Our Identity
Our iconic white stallion which represents decades of heritage is now more dynamic, energetic and streamlined. The Union Bank blue is fresher and more vibrant, and the graphic patterns add to a contemporary look which supports the overall change happening within the Bank.

How we are making banking simpler and smarter
Newly refurbished branches
Convenient electronic banking channels – UnionMobile and UnionOnline
Instant account opening
Instant cards
Smarter Banking Centres
UnionCare, a 24/7 Automated Contact Centre
State-of-the-art banking platform – FCUBS
State-of-the-art data center
Central Processing Center to deliver more efficient service to customers

Welcome to the new Union Bank where simpler is smarter.

Source: http://www.tipsdome.com/union-bank-rebrands/

Thanks to Abia State Ministerial Nominee, Mr. Okay Enelama