DrOladipo:
Breaking even and getting a decent market share of Edible products is a function of the consumers perception of such product. Even if you have media hype this will not directly translate into long lasting sales if the product itself is not appealing. Referral from those that have tasted the yoghurt with positive review or experience will ultimately lead to increase demand at the long run. So advise your sister to do her homework in that niche well. NAFDAC and other regulating agencies approval?

lonelyhousewife:
I guess dis is a recurring problem SMEs encounter on regular basis. Why not sell directly to store owners (you become d wholesaler n source out retail stores). Get branded shirts and market your sweet delicious yoghurt to retail stores guarantee them of regular supply with a week or two interval to collect your money n resupply. But you would have to plan your production schedule n cash flow ahead of time. With this you'll be d producer, distributor, wholesaler n marketer.

fryo4life:
What about grassroot marketing. She is thinking of recruiting sales canvassers who will sell it directly to consumers in markets, busy locations and streets. And the sales canvassers will earn commision per product sale. We are thinking this will not only create popularity for our yoghort but also enable us to get feedback about the taste and quality of the product from the consumers. The only problem we may have with the street marketing approach is the presence of KAI who may disturb our sales canvassers.