I have been watching the Jumia, Konga business model, and what i discovered was astonishing,
This guys spend nothing less than a million a day on adverts, and truth is this guys are the reason why online advert rates for a developing country like are so high,
Because no matter the rates, as far as you are in Nigeria and you have the views this guys will be ready to pay.
Funny thing is,with all the goggle, facebook, billboard, radio and tv ads, this guys only averaged around 350,000 people who bought at least one product last year,
More people visited my village market to buy one thing or another last year and e no get advert,

From what i gathered jumia losses last year topped $20m plus,
The money the spend on adverts alone is crazy,
Adverts alone doesn't bring in more market.
The should start spending some of that money on better customer satisfaction, more satisfied customers equals more business.
Orijin got so big thanks to the product not adverts

You made a lot of sense

Blame the venture capitalists. No sane public liability coy would blow so much cash on just commercials.

Quality speaks louder

You are making sense they are just dumb to see it, madam give this young man 2bottle of orijin

There are other silent hitters that won their market share through quality.

Aboniki is one of them