Google, a US based multinational company with
deep-rooted internet services
and products. These services
range from search engine,
online advertisement, cloud
computing and software. In the year 2004, Google
relocated to its new
headquarters in Mountain view, california, called Googleplex. Google came out public with the
announcement of plans to
reorganize its diverse interest into a
company to be called Alphabet Inc in August 2015, this plans became a reality on October 2,
2015 and google became one
of Alphabet's leading
subsidiary, as well as the
parent company for Google's
Internet interests. The company has grown
rapidly since inception and this
has lead to many partnership
and acquisition even outside
Google core business of search
engine. It now offers Gmail, Google drive, Google docs,
Google chrome, nexus devices,
Google plus ,Gchat, hangout
and Google fiber.
But recently there has
been report of Google delving into mobile messaging services
that will not only connect
people but also utilizes
artificial intelligence and
chatbots in providing answers
to users queries which will compete heavily with
Facebook. Every company have
reasons for going into one
business or the other and these
may be why Google has
suddenly developed interest in the mobile messaging services. 1. There are indications that
the mobile message market's
prospects is expected to
explode in the nearest future.
According to research by Portio
research, mobile messaging was a $251 billion market last
year. The same firm reports
that mobile messaging is
expected to generate $1.3
trillion in revenues in the
period between 2014 and 2018.There is also a report by
eMarketer that 1.4 billion users
were logged into mobile
messages app in 2015 which
translate into 75% of
smartphone users. Facebook messaging apps
such as Whatapps and
Messengers as the leading
mobile messaging apps. 2. The mobile messaging
ecosystem has started fetching
companies serious money from
it. This is because mobile
messaging is used for several
applications, including mobile e-commerce and transfer of money. last year 2014
according to reports by
Nomura, Wechat earned 7 US
dollars per user Last year and
this year 2015 it earned nine
hundred and fifty four million dollars, which is an increase in
24%. As the mobile ecosystem
expands, messaging services
will become an operating
system to deliver myriad
services. Google already has a strong presence in the mobile
ecosystem with its Android
operating system. The new
google messaging service will
help boost and help it to
compete in new emerging markets, such as Asia and
Africa continents and other
places where mobile
commerce has taken off and on
good footings.
3. Lastly, the messaging service will also boost its
search revenues. Scott
Stanford of Sherpa Capital says: "All users care
about is a convenient way to
find what they are looking for, and if Google isn’t in front of
the consumer that is a problem
for them. Messaging is a subset
of the Internet where Google is
not strong. They have to win
and be the dominant player in messaging.”
Google is moving into a sector
that has is been dominated by
Facebook and for it to come
out victorious in this Lions
fight, it will have to innovate and come out with something
outstanding and awesome.


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