Soon, Apple may be able to tell whether you’re happy or sad–via your iPhone camera.

According to the Wall Street Journal, Apple has acquired facial recognition startup Emotient, which doesn’t just identify faces–it attempts to determine a person’s emotion in real time based on their expression.

What Apple would do with such technology is unclear. So far, Emotient appears to have been used for retail and ad marketing purposes, for example to understand a viewer’s reaction to a television commercial. According to Emotient’s website, “The company is at the vanguard of a new wave of emotion analysis that will lead to a quantum leap in customer understanding and emotion-aware computing.”

As seen in the image below, taken during the Super Bowl last year by Emotient, the startup can track the facial reactions of many individuals in a large group at once. It analyzes the emotions of each face to determine feelings like “Joy,” “Fear,” “Sadness,” and “Contempt.”

This is another breakthrough in the technology and smartphone world.

Awwn

Oshey... Technology
What if i'm hungry?

we should get there soon

kolexepana:
Oshey... Technology
What if i'm hungry?

3CHUB:
we should get there soon

Really?
Hope it will provide th food of my choice then