A Los Angeles fashion brand, Barabas, decided to play a fast one by using Mexican drug lord, El Chapo, who was recently re-captured to sell its wears.

The brand is using photos from Chapo’s meeting with Sean Penn to promote its outfits.

Chapo who met with Sean before he was re-captured rocked different outfits designed by the brand.

This method is really working for the brand to the extent that their site was crashed by the huge traffic they got.

Apart from being a notorious drug lord, El Chapo is also a great brand ambassador.

http://runstripe.com/this-fashion-brand-is-using-el-chapo-to-sell-its-ridiculous-outfits/