ADDRESS:
SOUTECH TRAINING CENTER:
PLOT E10, by Redeemed Christian Church of God, Corner Shops, FHA, KARU, ABUJA
TRAINING COURSES 2016
WEBSITE DESIGN & Basic Digital Marketing Course
It is a 3 Days Practical Training where you will be held by the hand step by step as you acquire life skills in professional database/ecommerce/CMS Web Design & Digital Marketing.
You will be shown step by step how to create the following types of websites:
> Church Websites with live streaming - thousands of churches are waiting for you.
> Hotel Websites with online reservation - this will make you money.
> SMS Portal Websites with voice, sms, shortcode, etc
> eCommerce Websites like jumia, konga with shoping cart, online payments, etc
> Corporate Websites with slides, security, etc - clients will love you for this
> Membership sites with login and access restriction - This skill will explode your bank account.
Apart from Web design and digital marketing, the 3 days training will also cover:

> Strategy To Building A Highly Responsive Email And Mobile List
> How To Captivate and Engage Your Audience and Generate More Sales With Email Marketing.
> How to Use Copywriting to Sell Anything & Become Absolutely Irresistible On The Web.
> How to Create Effective Online Advertising Campaigns On Google, Facebook, Yahoo etc
>How To Attract, Engage And Retain Customers With Mobile Marketing
> Turning Your Visitors To Repeat Customers By Digitally Powered Marketing and Sales System.
> The Easy, Non-Technical Approach to Search Engine Marketing
> How To Develop Wining Social Media Strategy To Build Brands and Engage With Customers
> Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.
> Video Marketing for Business Owners
> Ads Retargeting Blueprint - How To Use Search, Engagement, Email And Contextual Retargeting To Stay In Contact And Convert That 90% of Visitors That Left Your Website Without Buying.
Bonus Training includes:
> Step By Step eCover Design Software
> Step By Step Pictorial eBook Creation Training
> Step By Step Online Outsourcing Training
> Step By Step Irresistible Proposal Writing Training
If you don't want to miss this great event, reserve your seat here.

Digital Marketing Certificate
Overview
This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.
Who should attend?
• Marketers who have some experience in digital but want to grow their confidence
• Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base
• Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels
• Those who are interested in seeing how digital is approached from both a client and agency perspective.
Learning outcomes
• Understand the scope of digital marketing and how it integrates with overall business and marketing strategy
• How to assess various digital channels and understand which are most suitable to an idea or solution
• Understand the fundamentals of a digital marketing campaign, and be able to apply it to achieve your business objectives.

Course Outline
Modules:
1. Fundamentals – Understanding consumers
• How the online marketing landscape is changing
• Understanding consumer behavior and translating that into good customer experience
2. Fundamentals – Content
• Content strategy, planning, creation and designing for the brand
• Channel constraints and video content
3. Fundamentals – Data
• What is big data and how can we use it?
• Metrics, measurement and evaluation
4. Tools – Owned media: Website
• Website development and responsive design
• Designing for usability, function and effectiveness
5. Tools – Owned media: Mobile and email
• Mobile sites and apps
• Email strategy, designing for response, data management and The Spam Act
6. Tools – Owned and earned: Social
• Social platforms and an overview of how they are used
• Social as an earned medium
• Social media monitoring and community management
7. Tools – Paid media
• The paid media landscape, targeting, data and technology
• Networks, affiliates, email lists and digital out-of-home
• Paid search – how it works and search for mobile
8. Applications – Managing digital marketing
• Managing digital projects
• Budgets, dashboards and templates
9. Applications – Campaign planning
• Planning campaigns for awareness/branding, acquisition and retention
10. Applications – Optimization and emerging trends
• Testing – A/B and multivariate and optimization
• Emerging media, technology and trends

Assessment criteria
Your final grade on this marketing certificate course is made up of four elements:
• An individual assignment in which you will be required to critique a campaign of your choice
• A group assignment focusing on a case study (from a choice of five covering different market sectors)
• An exam – two hours, closed book
• Course participation of which there are three components: Class attendance; participation in class exercises and discussions; completion of pre-class preparation and post-class exercises

Online
Our industry benchmark Digital Marketing Certificate is now available online.

The online course covers the same content as our in-class course. Topics are broken down into a series of online modules and in a selection of formats, such as
• Interactive exercises and assessment tasks
• Weekly webinar sessions with instructors
• Access to presentations, reference material and case studies
• Video and audio content including case studies and tutorials
• Online class forums to chat to other students, share links and ask questions
• Guest speakers from industry providing subject matter expertise
How long will it take?
The time commitment for the online Certificate is approximately 3-4 hours per module. There are 10 modules to complete. There will also be assessments which you will need to allocate time for:
• Two written assignments – unlike the in-class version, both of these are completed individually. Time allocation to complete the assignments is approximately 8 hours each
• A study day for your exam
• A final a 2 hour exam at the end of the course.
All of these assessments are completed and submitted remotely, and you’ll receive the same Digital Marketing Certificate as those who complete the in-class version.
Online study options
The Online Digital Marketing Certificate is presented in two formats: Self-Paced and Instructor Moderated.
Self-paced: for the self-motivated
If you need complete flexibility how you study and are good a self-motivator then the self-paced style may suit you better. This is how it works:
• Course material and exercises are hosted online, designed so you can study entirely at your own pace
• The material is presented in a variety of formats to keep you engaged
• Quizzes and assessments will ensure you understand and retain course concepts
• You can complete your assessments when you wish and you’ll still get a mark and invaluable feedback from an instructor
• The total time you have to complete the course is 3 months from the date of enrolment.
Instructor-moderated: for classroom style interaction
If you prefer a more interactive online learning experience, we also offer an instructor-moderated version. The material and delivery are similar to the self paced version with some key differences. You will:
• Start the course with an online group of students on a specific date
• Then progress through the course over 12 weeks with them
• Have weekly online catch ups with your assigned instructor so you can ask questions
• Get involved with forum discussions, networking and learning with your online classmates
• Receive regular feedback on your weekly exercises and forum discussions
• Have the convenience of studying wherever you like
For those who prefer the community and interaction of classroom study with the convenience of online then this option may be for you.
Once you’ve successfully completed the assessments you’ll receive the same Certificate as those who undertake the classroom study.
Fast track your qualifications and enroll today.




SHORT COURSES
B2B Digital Marketing
Overview
About the course
Learn how to get ahead of your competitors using digital marketing. Gain an understanding of how to combine relevant content and digital channels to attract, engage and convert your B2B prospects and customers.
Who should attend?
• Marketing managers, Marketing directors, and heads of marketing in B2B companies or divisions who are responsible for demand generation, brand building and sales lead generation.
Learning outcomes
• How to conduct market segmentation
• How to create a working content strategy
• How to set up a measurement framework for your digital marketing program
• How to integrate social media into your digital programs
• How to search for, identify, and engage prospects and influencers within your target market using digital channels
• How to generate qualified sales and partner leads
Course Outline
Course outline
The course content will combine presentations, discussion and practical exercises on the following topics:
• Identifying prospect segments, understanding their online behaviour and using this to determine how best to reach them.
• Understanding the importance of content in driving customer engagement online
• What is valuable content and how to source it
• How to deploy it through different digital channels
• The fundamentals of paid search – how it works, keyword selection, campaign planning in B2B marketing
• Fundamentals of SEO – how rankings work and how to improve them
• How marketers can influence SEO – Website content, Social Media content, linking strategies and clickability
• Principles of effective B2B social media strategy
• Using the main tools – LinkedIn, Twitter and Facebook for brand building and lead generation
• What customers expect to see when they click-through
• How to design landing pages for maximum conversion
• Metrics to track awareness, engagement, conversion and buzz
• Determining ROI
Online
New for 2016! Online Short Courses
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.
You can register your details here, and we'll let you know when the course is ready for study.
B2B Marketing Strategy
Overview
About the course
This course delivers a framework for taking business to business marketing strategy into action by developing the right tactics via a considered plan. It shows you how to construct a numbers-based funnel, which follows the buyer’s journey and aligns the efforts of sales and marketing to maximise results.
Who should attend?
• Experienced B2B marketers looking for a new framework for planning and execution
• B2B marketers looking to understand strategy and how to tie it back to tactics
• Marketers stepping into the B2B world for the first time
• Team leaders looking for a common framework to unify sales and marketing teams
• Sales and account managers looking to align effectively with their marketing colleagues.
Learning outcomes
• How to redefine and rethink the size of your market
• How to dominate your chosen market
• How to effectively align sales and marketing
• How to understand and populate your funnel
• How to achieve marketing rhythm
• How to build tactics that align with your strategy
• How to refine your funnel metrics from start to finish: universe size, buyer journey stages, required sales, expected conversion rates and timeframe
• Your buyer’s purchasing journey
Course Outline
Course outline
The course uses material from the globally-proven SOUTECH Web Consults. It is delivered in 4 units, which a logical sequence from planning to the execution of a successful business to business marketing strategy.
Unit 1: How to be a big fish in a small pond
• Defining the market – where are you strong? Where can you dominate?
• Clarity around what to sell, to whom and through whom
Unit 2: How to align sales B2B sales channels and marketing
• How sales and marketing alignment affects the bottom line
• Working to a common plan with common metrics and tactics
Unit 3: How to achieve marketing rhythm
• Releasing your business from the restrictions of a quarterly planning cycle
• Aligning tactics to the customer journey
Unit 4: Funnel Management – Translating your B2B strategy to action
• Agreeing on the boundaries – market definition, customer problems and product solutions
• Recasting your strategy & tactics around key customer problems
• Working the sales funnel – Targets, milestones and ratios
Each module is split into 50% theory and 50% workshops, which gives you plenty of opportunity to work in teams on practical examples of what you have learnt.
Online
Online Learning
The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, SOUTECH has created a new range of online courses: offering flexibility for when and where you want to learn.
Content Marketing
Overview
About this course
Content is King. Organisations are increasingly engaging audiences through storytelling and conversation. Content fuels this approach. Learn how to develop your content marketing strategy and measure its effectiveness.
Who should attend?
• Marketing directors, Marketing managers, Brand managers and Marketing executives responsible for driving customer engagement
• Marketers looking to build deeper emotional relationships with their audience
• Ideal for both B2B and B2C marketers
• Client or agency side.
Learning outcomes
• Understand consumer expectations - relevant content when and where they want
• Benchmarking against best practice case studies
• How to pinpoint your brand story
• Tools and simple steps to building your content strategy
• How to use archetypes, metaphors, myths and legends as a base for your content
• Techniques to measure and evaluate your content strategy.
Course Outline
Course outline
The course content will combine presentations, discussion and practical exercises on the following topics:
What is content marketing?
• The marketing landscape, where content fits in and why content marketing is important.
The content marketing showcase:
• Learn international best practice from a showcase of four compelling ROI-driven case studies from global brands.
Content Planning: ten steps to developing a content marketing strategy:
1. Business and brand objectives - figuring out how content will help you tackle you business challenges
2. Audience research - how to listen and what to listen for
3. The marketplace - product, positioning, perception
4. Channel Planning - which channels could you use? i.e website, social, video, blog
5. Technology choices - examining the options
6. Editorial direction - finding your brand story
7. Customer touchpoints - mapping content to the path to purchase
8. Content sources - auditing internal and external sources
9. Content production - create and curate - who does what
10. Content distribution - getting it out there
How to: measurement and evaluation: learning and improving:
• Common KPIs to demonstrate the effectiveness of content strategies to deliver ROI, and measurement techniques/tools used to track them.