I'm about embarking on a very promising and lucrative project which is Nigerian-centric, just having a bit of a hard time figuring out how to advertise and market it.

It's an online busines venture (internet marketing with a twist), I would like the advise of fellow N'landers with similar experience on how to get the word out to interested nigerians.

Google Adwords is on top of my list of online marketing strategies along with other online channels, however, the offline advertising part has me all confused.

Has anybody in here tried advertising offline (i.e Guardian, Waseet etc.) and seen a reasonable ROI (return on investment) for their offline Ad campaigns?

Right now for my offline campaigns, I got my eye on The Guardian, Waseet and Punch publications; would consider others as well.

So, please help a brother with some advice on how to launch a profitable ad campaign.

I'm also considering a partnership if anyone has an appetite for it.