I have had quite some people ask me about this question – Will people click on my banner ads? While it’s very easy to answer, it’s not that straight forward. Of course what comes to your mind is – if it’s quite attractive and informative, people will click. However there is a massive decline in ad clicking. It almost seems that online users (identified by contextual targeting) are not interested in clicking on your ads.

I can’t remember seeing anyone who clicked on the first 3 sponsored results on Google search engines and some analyzed heat maps from banner ads reflect this worrisome issue.

http://digicraft.ng/is-paid-advertising-dying/

It depends on what you are advertising. People do click.

If you are advertising what someone can get next door.. nothing unique no one would bother clicking.

And also, having catchy banners is not all, banners will attract sure, but when they click and what they see is not what they expect they leave which would hike your bounce rate.


Conclusion: Paid advert is still the best

Not sure about the online advertising, but the old-school offline campaigns work great even nowadays. I have a small local business, and I advertise it offline only. I just made some analysis of my advertising channels with the help of Ringostat system, and now my campaigns are very effective