By all know that content is king , but once you’ve created that content valuable, which he has dedicated much effort and time, comes the second problem: you have to spread it to reach the largest possible number of potential readers.

Derek Halpern , entrepreneur and marketing expert and social networks, provides that in this area the Pareto Principle, under which also applies should spend 20% of time creating content and 80% to disseminate.

The best option is through social networks, and you get a double benefit: spread your blog, ebooks, etc. and, at the same time, you dinamizas your social networks. However, that 80% seems too long, and also we increasingly different profiles, so it gets tricky. So, I decided to investigate how to make this process easier.

I will describe the operation of three tools you can use to automate the posts in your social networks instead of going to publish one by one: the section “Social Media” of HubSpot, Buffer and If This Then That (IFTTT) . First things first!





Remember, you can always watch the video to follow step by step and not miss a detail explanation.



HubSpot

If you use this tool, you can not lose your section ” Social Media “.Today we will talk about the “Publishing” section.

The first thing to do is go to “settings” to turn the pages of your social networks to HubSpot. To do this, you have the option to “connect another account” and you can choose from Twitter, Facebook, LinkedIn, Google+ and Xing. As an example we will connect to Facebook. You must ensure that you are connected to the specific Facebook page you want. The first time HubSpot automatically seeks and usually ask permission. You give “ok” and quickly appear that you have chosen.

We return to the section of “publishing” in the menu on the left and the first thing you see are all the posts or messages you’ve published.To add a new one click “compose a message” and allows you to choose which network you want to publish this new message.



In the box that appears you can write whatever you want, attach a picture, an article in the blog, a landing page, etc. It will be more directly if you have it in HubSpot, but you can enter any link you want to publish.

When publish is default “schedule”, but also offers the option of doing so at the time (“post now”). In “schedule” you can choose the date of publication and shows you the hours that you have scheduled that day customized calendar. If you want a new time, you select “custom time” and choose the one you want. When you’re done you can schedule another tweet, post on Facebook or on the network that you have connected.

A very useful option offered is to select the campaign you have or new, so everything is more orderly and can then do analysis campaigns.

To customize your calendar, you must go to “Publishing Schedule” in the lower left menu column. There you can allocate several hours for each day of the week.





Another great feature of this tool is that it enables load a CSV or Excel with multiple messages and hours of programming , and automatically reschedule or what you HubSpot puts the calendar to be published on the date and time indicated. But only serves to Twitter is great functionality.



One of my preferences in social publishing is that if you also have a blog at HubSpot, functionality is multiplied, since you can set that when an article is published in the blog automatically be published in one or all of the social networks that you have connected . So we must return to “settings” and in the list of all networks that you have connected the “self-publish” option appears. If you activate the “on”, the article will be published automatically, including the main image.Every time you write an article, in the “settings” of the article you will see how social media accounts is to publish (which have enabled earlier) and you can write a text for the post. If left blank, nets The title of the article and the link will appear next.

Finally, HubSpot is an extension for Google Chrome (“share via HubSpot”) which offers a downright useful for sharing any page in social networks you’ve seen on the internet function. It is a square with the logo of HubSpot that appear like above right. If you have not already installed a box will open when you access “Social Media” HubSpot for you to do. You can share both content yours (I have a landing page to download an eBook, for example) and any website for which you’re browsing. Once you’re on the page you click on the icon and a similar box that appeared in Social Publishing HubSpot appears. You get the title and link by default, although you can change and you can also choose the image. The hours and the release calendar appear. It is a very fast way to publish any content that we find interesting and that fits our profile while browsing.
IF THIS THEN THAT (IFTTT)

I found this page because, as I said, I was most interested in the social media was that HubSpot blog articles automatically published on social networks. But it happened I came across a project that was already published in the blog WordPress, so I decided to investigate what I could do in this case.

I found this tool, Steam’s summer , which means “if this, then that,” which is to say that triggers an action when another happens. Here you can find multiple combinations called recipes and it is best that every time they appear newer, thus, may now not have the one you want, but in time they will be safe. Even if you know how to program, and you can design a raise.

The first will create an account, and then we go to “my recipes”.There, a panel appears stating that “if WordPress, then Twitter,” which is to say that what you post on WordPress, appear on Twitter.

If, for example, I am interested if published an article in WordPress is also posted on LinkedIn, type in the box “search” several elements, for example, the words WordPress and LinkedIn and give a “search”.

As everyone can create layouts, it offers several results. The first will be enough, “share your latest post on LinkedIn”. Press “connect” (I assume you’ve previously connected LinkedIn account and have given permission, as we did in HubSpot).

A box where you will enter all the data appears. You can configure how you want the post to LinkedIn, for example, will link the URL you want to share, the comment will be the “Post Title”, the image URL, etc. So, we’ve created a recipe ; We return to “My Recipes” and already have, not to do anything else.



There are more programs that perform the same function, but here you find the combination you need, you will not need to look for another.

Finally, I want to tell that I wanted to set that if it is published in WordPress post on Google+, and this combination does not exist in Steam’s summer. Then I found an alternative in “My Recipes” which is the option to “if you post in public WordPress Buffer”. I’ll explain this tool in more detail below.


Buffer

This is a web page that you should also create an account first. It has different features that can replace those that have “Social Media” HubSpot, if you do not use this platform.

It works in a very similar way. The first is to connect your account to your social networks Buffer. What will you do in “Accounts” and allows you to add Twitter, Facebook, LinkedIn, Google+ and Pinterest. As data, I will say that HubSpot has no option to include options, so in that case we can use Buffer to do so.

If we return to the initial screen it appears first is the ability to post a message or post. It allows you to do all the social networks, and avoid having to go network publishing the same content network.You write what you want and active platforms in which you want to appear.

If you click on “Add to Queue” It is going to get playing time in accordance with the timetable we have set.



We also have the option of publishing now, to configure it to be published next day at a specific time or choose the “Share next” option would mean to be published in the next time that you have scheduled in the calendar. Ten note that you can choose which days and hours of the week are publishing, but does not allow you to select different times depending on the day.

Another feature that has Buffer, as had HubSpot is the Google Chrome extension , an icon in the top right with the image of your logo. Also it used to publish any web while you’re browsing. For example, if we see a story that interests us in a digital newspaper and want to publish it on our social networks, click on the button with the logo that we have mentioned and shown us the title and link. It gives you the option of putting another comment and you can also turn on what networks they are connected you want to be published. You can add the image displayed by default and choose whether you want to publish now or schedule for a particular date.

Another possibility offered by this tool is that while you are browsing, if you pass the cursor over an image appears “Share image” and if you click lets you quickly publish it on other platforms.

Finally, I would add another very specific function that appears on the tab “Power scheduler” , which allows you to choose different options. For example, now we will share this news on LinkedIn, within seven days in Google+, etc. You hit save, and go!



These are the tools I use at the moment, but there are many more. I’d love to know what you use, so do not hesitate to leave your message in the comment section. Until next time!
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