Content marketing is often referred to as blogging while some people call it blogging, it is also called content marketing in the digital marketing parlance. Over time blogging has evolved in Nigeria and has become a real-time multi-million naira business. However, this can be attributed to general insinuations that blogging is a very profitable online business anyone could venture into. With no iota of doubt, we have seen some bloggers make good money online from just blogging.

Do you know there is a difference between blogging and content marketing? Yes, they are two different things, but sometimes we mix it up and use the terms interchangeably. The notion is that once you can write and post online you are also into content marketing irrespective of your value proposition and goal.

Content Marketing

According to content Marketing Institute

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action".

Well, you just said to yourself isn't the same thing blogging does?

Content marketing includes sharing of texts, images, videos, among others to attract an audience to perform an action. With this in mind, we can say blogging is only an aspect of content marketing. So basically, content marketing is the umbrella term under which blogging lies. As a result, there’s often a lot of overlap between the two. For many brands, blogging is an essential way to bring value to readers, which is why it’s considered a great starting point for any content marketing strategy.

It is in the light of this that we have selected top 6 content marketing companies in Nigeria based on their SEO strength and dexterity and also the type of traffic they generate.

naij.com traffic
Source: Similarweb
Naij.com - News, Entertainment & Information

If you are looking for any organization that understands content marketing I think Naij.com is a perfect example, talking about inbound marketing they understand their audience personas and knows how to target them.

Alexa rank: 20

Domain Authority: 54

Domain Age: 11 yrs 5 months

Page Authority: 55

Page Rank: 4/10



bella naija traffic source
Source: SimilarWeb
BellaNaija - Entertainment & Information

In case you are thinking (Uche Eze) of BellaNaija is just a mere blogger you might be getting it wrong. BellaNaija is a content marketing company. It's regarded as an inspiring and informative entertainment portal!

Alexa rank: 43

Domain Authority: 57

Domain Age: 9 Years 4 months

Page Authority: 55

Page Rank: 4/10



pulse.ng traffics source
Source: Similarweb
Pulse.ng - News & Entertainment

Pulse.ng is another thought leader in the content marketing industry in Nigeria. Pulse.ng is Nigeria's online news platform where you can get 24/7 news, gist, music, movies, lifestyle, events, sports and many more

Alexa rank: 26

Domain Authority: 49

Domain Age: N/A

Page Authority: 58

Page Rank: 3/10



informationng traffic source
Source: Similarweb
Information Nigeria - News & Information

Information Nigeria lives and breathes content, they have been in the industry for a long time, basically, I see them as a news and entertainment website.

Alexa rank: 63

Domain Authority: 42

Domain Age: N/A

Page Authority: 51

Page Rank: 3/10





ynaija traffic data

Ynaija - News & information

Ynaija is regarded as the internet newspaper for young Nigerians. They are focused on the issues and ideas that matter for an evolving generation.

Alexa rank: 102

Domain Authority: 48

Domain Age: 5 yrs 7 months.

Page Authority: 55

Page Rank: 4/10



Techcabal traffic source
Source: Similarweb
Techcabal - Tech news, Startups & More

Techcabal a big cabal media website for the tech lovers, if you are looking for someone who has expertise in how to curate creative content I think Femi Bankole and his team does.

Alexa rank: 124

Domain Authority: 42

Domain Age: 3 yrs 5 months.

Page Authority: 51

Page Rank: 2/10





Peradventure you are looking for a content marketing site with authority where you can get a backlink you can make quality decision from this post.

Please feel free to share and comment.

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