The headline is one of the most important parts of your email. A captivating headline is what draws the reader’s attention to your email. It tells
them what the email is about and allows them to determine if
they’re going to open it up or not.

The headline is often what dictates if only a few people open your
emails or whether a large portion of your list opens your email.

Of course the best way to get people to actually open and read your
emails is to develop a relationship with your subscribers, but a good
headline is still important in convincing your subscribers that your
email is worth reading.

So here are some headline ideas you can use in your own campaigns:

¤Benefit Headlines: These headlines let your subscribers know that
they will be getting a specific benefit once they open and read the
email.

A few examples could be:
•Lose 10 pounds in 7 days…?
•How you can train your puppy to stay...
•Discover the secrets of selling your own books online…

¤Problem Headlines: These headlines highlight a problem the
subscribers might be going through and presume to offer a solution
within the email.

For example:
•Are you struggling to lose your belly fat? Not anymore!
•Need relief from stress? Check this out…
•Embarrassed by your hair loss? You need to see this!

¤How-To Headlines: These headlines tell the subscribers they are
going to learn ‘how to’ do something within the email.

Here are a few examples:
•How to lose 10 pounds in the next 21 days!
•How to potty train your child in 3 days!
•How to win friends and influence people

¤Direct Command Headlines: These headlines tell the subscribers to
do something specific, for example:

•Read this if you want to discover the secret of growing pumpkins!
•Get started with your own online business today!
•Stop struggling to lose weight today!

¤Question Headlines: These headlines ask subscribers a question
about some problem they are going through.

Here are a few examples:
•How long have you struggled to lose your belly fat?
•Do you need help with your marriage?
•Why haven’t you started making a full time income online?

¤Offer Headlines: These headlines present a specific offer to the
subscriber, for example:
•Free shipping on all books ordered today!
•20% off if you order today!
•Buy one get one free…24 hours only!

Use these headline examples in your own email campaigns.

Obviously use your own offers and benefits to fit your subscribers.

To Your Business Success!
-John Taiwo (CEO Young Infopreneurs Group of Companies)