The realization that many Nigerian businesses are having difficulty in customer acquisition strategies is what inspired me to write this article. This is mostly caused by the major misconception that spending money on stopgap solutions will give them the desired result; nine times out of ten it doesn’t work for them

Customers are the lifeline of any business, without them, your will be stagnant. In this article i will show you some effective ways of improving your customer acquisition strategy without wasting your money – you probably don’t even have enough.

The businessdictionary defines customer acquisition strategy as the process of persuading a consumer to purchase a company’s goods or services. The cost associated with the important customer acquisition process is an important measure for a business to evaluate in combination with how much value having each customer typically brings to the business.

Acquiring customers the smart way will not only help you reduce unnecessary spending, it will also help you business grow. The first and most important step to take is to draw a plan. No marketing campaign can be successful without a proper plan; in this case, your plan should be focused on utilizing the right practices.

Here are four tips to help you and your team improve you customer acquisition strategy

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