Today, every author needs a digital marketing advisor, or at least an experienced marketing advocate to protect their interests. This can be an agent, a marketing savvy friend or a digital marketing consultant, but the need is unquestionable and the development of your digital brand is essential for your book’s success.

Here are some ways your digital marketing advisor may help;

Website
Your digital marketing advisor should advise you on the best platform to use for your website, and work with a web designer on design, architecture and content. Once a year, both of you should plan on a deep dive to revise and refresh the website content.

Mailing List
It takes a long time to grow an email mailing list, but it is well worth the effort. Your mailing list is your most valuable asset as an author so it’s important to set it up and maintain it effectively over the long-term.
It is important to have someone protect and cultivate that list. Your advisor should discuss the benefits of different list hosting companies.

Blogs

Some authors might cringe at the thought of a regular blog due to the time it takes, yet blogs are the king of content in the social media world. They can help you build your audience, connect with readers, build trust and drive traffic to your site to sell your book.

Social Network
A marketing advisor should help position your brand by linking your website to social media platforms and work with you to create profiles at Facebook, Twitter, YouTube, Pinterest and LinkedIn as needed or as appropriate. She can advise you on the positioning of your brand and on best practices of each of these social media outlets so you know what to post and when.

Marketing is more complicated today due to numerous options and ever-changing social media landscape, but it is also more exciting and measurable than ever before. Where you spend your money, time and talent should be a calculated decision, and with the right advisor it can be.
Fauzia Burke. All Rights Reserved.

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