Nissan have teamed up with Loughborough
University to find out what makes football so
exciting for fansBritish men find watching Lionel
Messi more exciting than any other players in
the Uefa Champions League, according to a
survey by Nissan as part of their Excitement
Index.

64% of Brits stated they found Messi exciting to
watch with Barcelona team-mate Luis Suarez
(47%) coming second and Real Madrid rival
Cristiano Ronaldo (25%) coming third.
British fans are also looking forward to Leicester
City's imminent debut season in next season's
Uefa Champions League.

22% of Brits claimed they find Leicester exciting
to watch, ranking them above the last two
season's beaten finalists, Atletico Madrid and
Juventus!

Moving away from the pitch slightly, British men
get more excited about watching football than
having sex.

56% of men in Britain stated watching their
favourite team provides them with more
excitement than getting intimate with their loved
ones.

When asked to rate the two aspects of their lives
they found most exciting, nearly one in three
(30%) chose their football club, compared to
less than one in five (16%) who chose their job.
The research also identified 58% of Brits see the
Uefa Champions League final as the event they
most look forward to, with 23% keeping the date
of the final free in their diary each year.

The study was commissioned by Nissan as part
of the Nissan Excitement Index, which aims to
explore the science behind football fan
excitement ahead of this year’s Champions
League Final in Milan.

More than 5,000 people in the UK, Germany,
France, Italy and Spain were surveyed last
month.

The car manufacturer has now teamed up with
sports science experts at Loughborough
University to understand the science behind
what makes football so exciting.
Nissan will be carrying out live 'excitement
experiments' with football fans during Uefa
Champions League games over the coming
weeks.

Keep your eyes peeled on Goal.com for the
results of the experiments as one of our very
own correspondents may be involved!



m.goal.com/x/en/news/7209/nissan/2016/03/15/21346502/its-official-lionel-messi-is-more-exciting-than-cristiano

There's no doubt about that. Messi reigns.