Description
The Young Lions Health Award in association with UNICEF invites professionals working in advertising agencies or client organizations to respond to a UNICEF brief in a competition focused on helping UNICEF raise awareness about the importance of children’s first years of life for their social, emotional and cognitive development.


The Challenge
Propose a toolkit including a digital activation, print ad and video idea to raise awareness among caregivers about how early stimulation including play, music, reading and singing, exposure to different textures and smells helps foster children’s cognitive, social and emotional development in the critical first years of life.

N.B. Children’s caregivers are not restricted to parents only.

Elements of the toolkit will be used as part of UNICEF’s public awareness and communications
strategy on early childhood development.

The toolkit must be global in its appeal but with flexibility to be adapted locally.

Competition entry requirement(s):
A presentation film (max. 3 minutes in length, mp4 or mov) OR up to 8 images as 1 combined file (pdf, PowerPoint, jpeg). Please ensure you submit all the necessary documents. Failure to do so may result in your entry not being accepted.

Selection Criteria
An outstanding toolkit (digital activation, print ad and video ) should:

Raise awareness among caregivers about the importance of children’s first years for social, emotional and cognitive development.
Encourage caregivers to engage in learning through early stimulationwith their children.
Increase brand identification of UNICEF with learning and early childhood development.
Tone: Emotional playful, positive, engaging and friendly
Any depiction of children must be done in a way that preserves their dignity.

Read more details and how to apply http://www.linksafrik.com/2016/03/2016-unicefyoung-lions-health-award-for.html