Critical Things You Need Before You Start A PR Campaign

As an artiste, a digital PR campaign can be a critical component to an overall marketing strategy that will help you to:
1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media
4. Better understand marketplace position

There is no doubt an effective PR campaign can help you achieve these goals but many artists(and their record labels) jump into full-fledged PR campaigns a bit too early.In order for PR to be truly successful and achieve everything you want it to, you must have the 5 following assets :

1. Music For Release

Okay, let’s just get this out of the way. There is no need for a PR campaign, no matter what direction or niche you’re going to target during it. If you don’t have music available for the media to listen to, you’re wasting your time, the media’s time, and your money.

The ideal scenario is that you have at least an upcoming EP (containing at least 4 songs) that is set for release around 1 to 1.5 months from the date you start your outreach. For the most part, bloggers or music platforms don’t like to mention an upcoming release if there is any more than 1 month of lead-time between their feature and the release. And they’ll be less enthused about your single if there is no upcoming EP slated for release within the next three to six weeks.Let us not forget to think about the readers! With the web being the way it is, music bloggers are confronted with interesting info 24/7. Keep the rollout tight and the momentum up.

Bonus Note: Your songs MUST be professionally recorded. Live tracks are fine if you are promoting a live release, but even then the mix needs to be of professional quality.


2. Have a professional, compelling, Telling Bio
A professionally written bio that weaves a compelling story about who you are and what makes you unique is not something to overlook and leave to your Twitter stream. A great bio (we call it a signature story around here) is an essential asset to an effective PR campaign.

Your bio should serve as a one-stop shop for bloggers to get the facts on you, your project, where you’ve been, and where you’re going. And, even though your music will speak for itself, you’re going to want to talk about yourself and your music in a way that will entice people to click that play button.

Unfortunately, one paragraph saying that you are a musician from so-and-so making 'afropop' music that will blow everyone’s mind is not going to make anyone want to click that button. What will make people listen, is a bio that communicates your story and pays acute attention to detail and nuance. 

Pro Tip: There are bloggers out there who will repurpose your bio in order to create enough content for their blog. These are few and far between, but you will run across them! This is, however, good news for you if you have a strong bio! The fact that many bloggers will re-purpose the bio means that you now have the opportunity to control the messaging of their features, telling their readers the important points about you that may stick out to fans as unique and intriguing.

A professional bio can run you a few hundred dollars, but it’s reusable and will come in handy long after your campaign has ended.

3. Professional Promo Photos

Do you know what gets people to click on your write up? The photo.Sad but true. If you have any doubts, just think of your own knee-jerk reaction when checking out artists without a household name. Because of this natural human instinct to care about imagery, you’ll want to pay close attention to the messaging in your photos. What do you want the takeaway to be for people who glance?
You can’t get away from needing great photos. All bloggers will want a photo to go along with their feature. Many new media makers have a quality standard to uphold and poor photos of you and/ or your band could actually be a deal breaker.

On the other hand, unique, creative and well thought out promo photos can be the ice breaker needed to get bloggers to check out your music.
 
4. A Niche to Conquer / Some Serious Consideration of Genre

Identifying a specific niche to target and/or pinpointing your genre is a critical component to any successful digital PR campaign.It is important to note that your niche does not, in any way, need to reflect your genre of music. Anything that you are passionate about, anything that has inflicted you as a person (such as a your personal experience) or any part of your upbringing that has helped to define who you are as a person and a musician can be a great niche.

The idea here is that on music blogs, you are just another musician being covered, however on, say a positivity blog or an anime blog, you are the one, or one of very few musicians being covered making your story and your music far more unique which can help it to resonate with the reader-base.

Okay so genre.

The media is getting to a point where it hears singer-songwriter and their eyes glaze over. You probably are a singer-songwriter, and that simple categorization is important at times, but it may not work for everyone.
It’s important to think of the publications you want to be in, read them, and see how they describe/talk about music. If they label everyone as singer-songwriter, you’re good to go! If they are approaching things from a more intricate perspective, you might want to think of yourself in those terms as well. You don’t have to be a music journalist yourself. You just have to be conscious. Do some poking around!

5. A Social Media Presence

Too many musicians underestimate the importance of a social media presence to a digital PR campaign. While it’s all important- the music, the bio, and the promo photos- there are two reasons why it is so important that you also have a strong social media presence:

1. With so many musicians and publicists inundating the inboxes of bloggers and journalists, it is inevitable that they will check out the social media presence of each submission as a filter for who to, and who not to, consider for coverage.
This certainly doesn’t mean that you need to have a HUGE social media presence with hundreds of thousands of fans, but it does mean that you need to be consistently posting content to your socials that communicates “you”, and you need to be engaging with your fans (and the media too!).

Ultimately, apart from being introduced to totally awesome music, bloggers are interested in driving traffic to their sites. A blogger wants to know that if he or she is going to take the time to cover your music.You will be able to return the support by sharing the feature with your fans and help the blogs to build their followings as well.
2. In order for PR to truly be effective, each feature needs to be properly leveraged through social media to mobilize the existing fan base.
In other words, each feature is new content that you can use to engage your fans without having to say ‘listen to my music’… this form of sharing your successes is a much more subtle form of self-promotion than the much dreaded shameless self-promo that all too many musicians practice (and no one likes).
Again, having hundreds of thousands of fans isn’t the point here, but rather you need to have a consistent content strategy that covers all 6 rooms of your social media house, which includes (but isn’t limited to) Facebook, Twitter, Youtube, Instagram, Blog, Newsletter.


Posting at least 5 times a week.
Just to recap for successful PR outreach you will need music that’s ready to go, a professional, compelling bio, great promo photos, a niche to conquer, and a social media

BONANZA! BONANZA!! BONANZA!!

Ebenz Media

Presents

May Bonanza For Upcoming Artist

Let's help you record that hit song of yours for just #8000 and get benefits like free promotion on facebook and twitter,whatsapp broadcast,access to put your song in MTN Music Plus inorder to make cash from the downloads of your song,connection to shows and direct link to label connect.

Interested artistes should contact Ishola on 07032617747 for bookings and enquiries.

NOTE

This bonanza ends by 31st of May,2016.


You can also contact us on 07032617747 for;

¤ Song Writing

¤ Advert Placements on all platforms

¤ Mixing and mastering

¤ Creation of beat or instrumental

¤Voice over

¤DJ Jingles

¤ Caller tune, Radio/Tv promotion, Alaba mixtape/selection and Online promotion such as itunes,amazon,cloud 9 and other blog sites

¤ Video editing, Video shooting/Coverage

¤ Training on music production

¤ Training on any musical instrument of your choice

¤Voice Training

¤ Graphics/Art Cover

¤ Website/Blog Creation

¤ Logo Designs

¤ Creation of artist page/business page,and all other entertainment services at very cheap and affordable prices you can't resist...We are here to render to you the best of quality service. All services are cheap and affordable. Try us and you'll be glad you did...powered by #Ebenzmedia

BONANZA! BONANZA!! BONANZA!!

Ebenz Media

Presents

May Bonanza For Upcoming Artist

Let's help you record that hit song of yours for just #8000 and get benefits like free promotion on facebook and twitter,whatsapp broadcast,access to put your song in MTN Music Plus inorder to make cash from the downloads of your song,connection to shows and direct link to label connect.

Interested artistes should contact Ishola on 07032617747 for bookings and enquiries.

NOTE

This bonanza ends by 31st of May,2016.


You can also contact us on 07032617747 for;

¤ Song Writing

¤ Advert Placements on all platforms

¤ Mixing and mastering

¤ Creation of beat or instrumental

¤Voice over

¤DJ Jingles

¤ Caller tune, Radio/Tv promotion, Alaba mixtape/selection and Online promotion such as itunes,amazon,cloud 9 and other blog sites

¤ Video editing, Video shooting/Coverage

¤ Training on music production

¤ Training on any musical instrument of your choice

¤Voice Training

¤ Graphics/Art Cover

¤ Website/Blog Creation

¤ Logo Designs

¤ Creation of artist page/business page,and all other entertainment services at very cheap and affordable prices you can't resist...We are here to render to you the best of quality service. All services are cheap and affordable. Try us and you'll be glad you did...powered by #Ebenzmedia

PROMO! PROMO!! PROMO!!

Ebenz Media

Presents

June Promo For All Upcoming Artiste

Let's help you record that hit song of yours for just #9000 and get benefits like free promotion on facebook and twitter,bbm and whatsapp broadcast,access to put your song in MTN Music Plus inorder to make cash from the downloads of your song at no cost.

Interested artistes should contact Ishola on 07032617747 or ping 2915230E for bookings.

NOTE

This bonanza ends by tomorrow 30th of June,2016.

You can also contact us on 07032617747 or ping 2915230E for;

¤ Song Writing

¤ Advert Placements on all platforms

¤ Mixing and mastering

¤ Creation of beat or instrumental

¤Voice over

¤DJ Jingles

¤ Caller tune, Radio/Tv promotion, Alaba mixtape/selection and Online promotion such as itunes,amazon,cloud 9,naijaloaded,notjustok and other blog sites

¤ Video editing, Video shooting/Coverage

¤ Training on music production

¤ Training on any musical instrument of your choice

¤Voice Training

¤ Graphics/Art Cover

¤ Website/Blog Creation

¤ Logo Designs

¤ Creation of artist page/business page,and all other entertainment services at very cheap and affordable prices you can't resist...We are here to render to you the best of quality service. All services are cheap and affordable. Try us and you'll be glad you did...powered by ‪#‎Ebenzmedia