Facebook Advertising Objectives

This post will show you the different Facebook Advertising Objectives, how they are used and when to use them. Please note that your advertising objective is what you want people to do when they see your ads. For example, you can create ads to get people to like your Facebook Page which is different than creating ads to encourage people to visit your website.

What is Facebook Advertising?

Facebook advertising is a platform that allows businesses to place custom ads or content targeting a specific audience. Facebook ads can appear in your target audience’s News Feed or the right column of Facebook on desktop, as well as News Feed on mobile.

Your Facebook Advertising Objectives should match your advertising goal. Before choosing an objective, you should ask yourself what you want to accomplish with your ad and what would be your ideal outcome. Once you've answered those questions, match your answers against each advertising objective to figure out which one might work best for you.

Find here-under the different Facebook Advertising Objectives and what can they do for you when advertising on Facebook?

Boost your Post
Promote your Page
Click to Website
Website Conversions
App installs
App engagement
Reach poeple near your business
Raise event attendance
Get people to claim offer
Video views
Collect leads
Brand awareness

Boost your posts: When you choose Boost your posts, you'll create an ad from a post you've already created on your Facebook's business's Page. If your goal is to increase engagement on your post and get people seeing, liking, commenting on and sharing the boosted post, then you might want to choose this objective.

Promote your Page: When you choose Promote your Page, your ad will be optimized to reach people in your audience who are likely to take the action of liking your Page. When people like your Page, your posts may appear in their News Feed, along with posts from their friends and family. Promoting your Page might be a good option if you want to engage with your audience or reach new customers.

Clicks to Website: When you choose Send people to your website, you can set a custom destination URL. For instance, you could send people to your website's homepage, online store, contact page or any page you want people to see. By default, your ad will be optimized to reach people who are likely to click on your ad. If you need to get your website started go here: http://www.anatech.com.ng/ecommerce-website-design/

Read more: http://www.anatech.com.ng/facebook-advertising-objectives/

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