WHY YOUR DESIRED BUSINESS NAME WAS DISAPPROVED BY CAC

You have been using that name for years, your business card, receipts and invoices, stamp/seal even letter headed papers all bear it.
Business colleagues, customers and clients alike all know you by that name. Now there is this contract or loan or a very important venture you cannot access unless your business is registered. So, you urgently need to legalize the business name (either as an enterprise or a company) by registering it with the Corporate Affairs Commission (CAC) still maintaining your original name the business is well known with. It is undoubtedly the wise and best thing to do.
Unfortunately, your desired name was disapproved by the CAC and, now you are frustrated. This, however, could be avoided if the business name was registered right from inception; from that point you came up with and decided you wanted to use that name. Granted, one can actually be fortunate to have such names still available for him, yes, I also have been that fortunate a few times with such names for our clients but it is never guaranteed.
But would the CAC disapprove the name you so much desire? Below are some of the reasons

• Names identical with or similar to the name of a registered company unless the registered company is in the course of dissolution and consents in writing
• Names containing words that are undesirable, offensive and contrary to public opinion
• Names capable of misleading as to the nature and extent of the company activities.
• Names that contain the phrase “Chamber of Commerce” unless it is a company limited by guarantee.
• Names that would violate the trademark or business name of an existing company unless with the consent of the trademark or business name owner.
• Names that would violate any incorporated trustee unless with the consent of the trustee.
• Common names: Choosing common a name is not wrong but because it is common, there is a higher probability that many other people would have used the name and its other variants, so it is better you get a unique name or get help.
• RESTRICTED WORDS: Restricted words include NATIONAL, FEDERAL, GOVERNMENT, HOLDINGS etc. These can only be used with special.

Why You Need Professional help

Getting professional help will take away from you
i. long queue and repeated purchase of availability forms and checks for approval at CAC frustrations;
ii. loss of precious time that could be channelled to other productive activities;
iii. name that would not sideline you or make people prejudge you even without meeting you;
iv. wrong identity but give you a winning name that aptly represents your business practices.
v. possible loss of opportunities, cost of replacing business cards and booklets and other working tools with new ones;

Our responsibility is to take the weight off your shoulder at an affordable price.

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But do you agree with the points above?
Please share your views.