Instagram has launched new tools for business users, which include new businessprofiles, analytics and the ability to convert Instagram posts into ads directly from the Instagram app. There have been previous leaks which have suggested the same, like the structure of profiles and what kind of demographics would be available. Business owners informed Instagram that they wanted better ways to help gain coverage and an ability to understand theircustomers. Instagram Brand Development Head, James Quarles said, “We’ve grown to200,000 active advertisers on Instagram, and the vast majority of those are small to medium businesses.” He also said that

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