Changing a WordPress theme is a common and usual thing. If you use a free WordPress theme, then changing your theme is something you will most likely do quite often.

Website managers are concerned about the effects of changing and will often ask two questions:
• Will it affect my site SEO?
• Will it affect my site’s traffic?

The answer will be dependent on the situation. But we will attempt an answer from a more general perspective with regards to WordPress, SEO, and traffic.

Before we proceed, you need to understand some fundamental underpinnings:

Read full blog post at: https://www.todhost.com/blog/seo-effects-of-changing-a-wordpress-theme.html