The Nigeria Gaming Association (NGA), speaks on the success and challenges of the industry back home in Nigeria. Excerpt.

Betting is becoming very popular in Nigeria with the likes of Naija Bet, 1960 Bet amongst others.What is fueling this revolution as far sports betting is concerned in Nigeria?

Yes. It may seem revolutionary but it is not entirely a new thing. It started with pools betting which has been around even from when we were children. However the revolution you talk about is now fueled by several things which include access to media, technology and the internet, which have now brought sports even to our mobile phones. Also, the emergence of big brands like the English Premier League, the German Bundesliga, etc.

Some of these companies worth hundreds of millions of dollars have in the process of building their brands embarked on some form of evangelization attracting massive followership across the globe. The passion sports evokes has contributed immensely to the popularity of sports betting. Sports betting means to bet on a sporting event. Since Nigerians are sports loving people, getting people from just enjoying a game to staking cash on what they are passionate about is really easy.
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