Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

A digital marketing executive plays a specialized, individual contributor role as part of the Leads Generation & Marketing Team. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.

Responsibilities
• creating and uploading copy and images for the organisation's website;
• writing and dispatching email marketing campaigns;
• exceeding monthly/quarterly lead generation targets per managed product account;
• providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
• researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
• designing website banners and assisting with web visuals;
• communicating with clients, affiliate networks and affiliate partners;
• conducting key word research and web statistics reporting;
• conducting social media engagement and brand awareness campaigns;
• using web analytics software to monitor performance of client websites and make recommendations for improvement;
• contributing to company and industry blogs and managing e-communications;
• assisting with paid media including liaising with digital advertising agencies;
• developing and integrating content marketing strategies;
• keeping up to date with current digital trends;
• managing the contact database and assisting with lead generation activities;
• negotiating with media suppliers to achieve the best price for clients.

Requirements
• HND/BSc degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimising Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Apply to career@syscomptech.com

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