The idea that Facebook was going to “save” the news industry, or even that Facebook traffic is something that news organizations should bank on for the future, is just goofy. Facebook’s first goal is to keep users using Facebook — as many users as possible for as much time as possible. If videos of cats walking around on two legs are more popular than analyses of the United Kingdom’s vote to leave the EU, well, that’s what they’re going to prioritize. Secondarily, Facebook’s goal is to monetize the aggregate attention from priority one. That’s it. So, going forward, news organizations are going to have to pay more for worse placement in Facebook news feeds.

http://www.michellhilton.com/2016/07/facebook-news-feed.html

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