What is a Logo?

The dictionary meaning of a logo is a symbol, sign, or emblem. Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organization. It is a tool to build an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization.

A logo needs to be original and memorable for the greatest impact.

Features of a Corporate Logo
A corporate logo should create a memorable association with a particular brand character. It is the initial impression most people see of company, like the flag of a country, but its impact depends upon how it is used. Its creation needs to consider many factors, including the culture of the company it represents.

A logo is a core identifier of an organization, used on business cards, letterhead, and advertising material. More than a mere visual mark, it is the face of the organization, and so it must be original and memorable for the greatest impact.
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