Nigeria’s popular online fashion and beauty retailer, Jumia, is currently embroiled in a case of unauthorized use of image rights of veteran actor, Richard Mofe-Damijo, (RMD) on ‘Jumia Fashion’ Instagram page without the actor’s permission.

According to RMD’s publicist, this unauthorized use of the image has been ongoing and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD.

RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms. He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith. Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.

RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic. They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!

The ‘Terms of Use’ of Instagram as stated on their website clearly prohibits Jumia from taking RMD’s pictures and using same to conduct its fashion business. 

Their defiance has left the ace actor with no alternative but to instruct his lawyers to sue JUMIA for punitive and exemplary damages for the infringement of his image rights.


http://www.tunezmediablog.com/2016/07/veteran-actor-richard-mofe-damijo-drags.html?m=1

hahahahaha

ftc for the second time today

Oya sekem

chai.... meanwhile

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Jumia should settle this out of court..

RMD don hit jackpot. Jumia has to pay for Image violation rights...

One chance

People still dey use Jumia in 2016?

I heard jumia has made about $124m lose this year already, adding some few more to the lose won't be a bad idea.

Hmmmmmmm

Jumia settle RMD

Jumia settle outta court ASAP!

to be a star is good

You pulled someone's private photo from his social media page to promote business and you say no infringement of rights. Nawa o!

dem been dey find free model abi

Pls Jumia settle out of court and beg him with some amount of money good one pls if not sorry ooooo.

Law suit ,if na muah ba 1trn I go fine

Nairaland, pls use my picture and I will sue u

Haba RMD?



You no fit just warn them bone the matters?

Who you Epp?

Nigerian businesses and unprofessional conduct

Well done

gbese re

Bad year for Jumia

hh

Elijahrona2:
It's called plagiarism. Lol
They should pay

No this is not plagiarism. Plagiarism is the practice of taking someone else's work or ideas and passing them off as your own. This is still an infringement and theft of intellectual property but does not necessarily qualify as plagiarism.

Wetin this Richard mofo olamide think say him be sef.? He should be thanking Jumia for advertising his old haggard ass for him. Mstcheewu! Nothing further!

Very unprofessional for them to do that, I hope he sees this to the end. He should use them as a scapegoat to others...

Na out of court settlement go sure pass.

Lol. I no pity Jumia at all. I sell on all those platforms and I k ow how they treat us sometimes. Make Jumia pay.

AlanSugar:
Wetin this Richard mofo olamide think say him be sef.? He should be thanking Jumia for advertising his old haggard ass for him. Mstcheewu! Nothing further!

RMD has made a name for himself and been around long before jumia. Use your head.

That rapper for ground sef

Ahh