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The Future Of Bank Marketers In Nigeria - Career - Nairaland

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The Future Of Bank Marketers In Nigeria by Rebarobyn: 7:34pm On Sep 17, 2009
It is no news that anyone who studied anything can be a marketer in Nigerian banks. So many medical doctors, vets, pharmacists, lawyers etc have become marketers because commercial banks are the major employers of labour in Nigeria and their pay is very attractive.

However, the CBN shake-down on banks and the world economic recession brings a lot of concern regarding job security and the future of "marketers". Many banks have begun downsizing and retrenchments and most of the victims are marketers, this shows that no marketer is indispensable and the axe can come down on anyone anytime. What does the future hold for retrenched marketers now? a pharmacist who has not been able to practice his profession becomes jobless, where does he start from? what pharmaceutical organisation would be willing to accept him when he has no relevant experience?

Is it time for people to begin to think of their long-term careers rather than just immediate need for good pay because most marketers will get to a point in their careers where a question mark arises as to which way forward? Should people who have become bank marketers out of the need to survive start looking outside marketing and thinking of the career they've always wanted, something with a better job security or should they just go with the wind and follow their marketing path for immediate survival?

6 Likes 3 Shares

Re: The Future Of Bank Marketers In Nigeria by diggler(m): 9:09pm On Sep 17, 2009
I'd disagree with u a bit on that ma.

As an industry insider, i can tell u that marketers r the only hope these banks have going forward.

As a matter of fact, banks have started streamlining their operations departments to make em more efficient & able to deliver exceptional banking experiences for the customers whom the marketers bring in.

The simple effect of this is that redundant operations staff r now being redeployed to marketing or shown the door if they cant take the heat.

One of the industry giants noted for its wide reach has a new policy that sees to it that ppl of a certain paygrade should not be in operations instead they r told to generate business to justify their high pay.

So If anyone is planning on going into banking & doesnt have business generation mindset, then forget it especially with the current climate.

25 Likes 3 Shares

Re: The Future Of Bank Marketers In Nigeria by Rebarobyn: 8:32am On Sep 18, 2009
But I know quite a number of people that have been disengaged over the last few months, most of them are marketers, how do you explain the fact that banks need marketers and yet marketers are being fired and no one is recruiting

5 Likes

Re: The Future Of Bank Marketers In Nigeria by ayobams(m): 12:53pm On Nov 13, 2012
The question has been answered earlier on but let me enlighten you more.This is how it works ;staff (mostly marketers) are laid off and the vacancies are almost immediately occupied by supposed value adding existing or new staff with promises of exciting businesses and depposits. Your survival basically is a function of 1. The profitability of your branch 2. The deposits and the portfolio you manage and 3. Your disposition towards your job. No stories,just bring money and you are free.

13 Likes 2 Shares

Re: The Future Of Bank Marketers In Nigeria by iseeicome: 2:26pm On Sep 09
Re: The Future Of Bank Marketers In Nigeria by Evaberry(f): 8:06am On Sep 10
....
Re: The Future Of Bank Marketers In Nigeria by Vince77(m): 8:06am On Sep 10
2009 post. Interesting

2 Likes

Re: The Future Of Bank Marketers In Nigeria by BiafranBushBoy: 8:07am On Sep 10
nice
Re: The Future Of Bank Marketers In Nigeria by Johngla(m): 8:08am On Sep 10
.
Re: The Future Of Bank Marketers In Nigeria by olamil34(m): 8:08am On Sep 10
there future is simple, to be in the sun and beg you to please open an account

2 Likes

Re: The Future Of Bank Marketers In Nigeria by davidodiba(m): 8:09am On Sep 10
Mtccccccccchhhhhhhhwwwwwwww.....working endlessly for some smart guys playing golf somewhere in London, paris, New York city and so on. I better always own my own business than allow some persona take my productive years

8 Likes

Re: The Future Of Bank Marketers In Nigeria by refreshrate: 8:10am On Sep 10
Banking is no longer what it used to be
All the flash that came with it in the past ...gone!

Now you see young people under heavy pressure wearing suits to cover up ...& owing heavily just to keep up with the jonses.

What baffles me the most? Every business in the country goes through these banks yet some people cannot see profitability in them despite entire business process being laid bare to the bankers when the businesses apply for loans. Instead what you'll be hearing is "I've been in this industry for 14 years..." who you epp? Even yourself?

Most of them despite the huge salary, once they're kicked out of the system start gasping for air like fish out of water.

Not to talk of now, if no be salary cut, na employment cut, tension everywhere...and you call that a life?

Easiest way to ruin a guy? Employ him into banking straight out of NYSC ...then leave him there for over 5 yrs. The stop functioning as normal human beings.

Look closely, I'm sure there's an example near you to confirm this.

18 Likes 2 Shares

Re: The Future Of Bank Marketers In Nigeria by Abduletudaye(m): 8:10am On Sep 10
diggler:
I'd disagree with u a bit on that ma.

As an industry insider, i can tell u that marketers r the only hope these banks have going forward.

As a matter of fact, banks have started streamlining their operations departments to make em more efficient & able to deliver exceptional banking experiences for the customers whom the marketers bring in.

The simple effect of this is that redundant operations staff r now being redeployed to marketing or shown the door if they cant take the heat.

One of the industry giants noted for its wide reach has a new policy that sees to it that ppl of a certain paygrade should not be in operations instead they r told to generate business to justify their high pay.

So If anyone is planning on going into banking & doesnt have business generation mindset, then forget it especially with the current climate.

I agree with you.. I think OP was referring to the support staffs who are also in marketing.

Its mostly those ones who dont have anything but just small basic and most of the time no bonus after performance.

2 Likes 1 Share

Re: The Future Of Bank Marketers In Nigeria by dontro(m): 8:11am On Sep 10
@op, but how did you arrive at this conclusion because I thought many people hate bank "marketing" jobs? It is like selling Tianshi or Philippines herbal tea.

Personally, the most attractive section in bank jobs is the ICT section. Not selling Chinese herbal tea, abi "marketing"

5 Likes 2 Shares

Re: The Future Of Bank Marketers In Nigeria by Abduletudaye(m): 8:12am On Sep 10
Wait!!! 2009 post?? shocked

The mods felt like blessing this guy today sha.. tongue

4 Likes 1 Share

Re: The Future Of Bank Marketers In Nigeria by Abduletudaye(m): 8:12am On Sep 10
dontro:
@op, but how did you arrive at this conclusion because I thought many people hate bank "marketing" jobs? It is like selling Tianshi or Philippines herbal tea.

Personally, the most attractive section in bank jobs is the ICT section. Not selling Chinese herbal tea, abi "marketing"

Lol grin

1 Like 1 Share

Re: The Future Of Bank Marketers In Nigeria by deepwater(f): 8:18am On Sep 10
A September 17th, 2009 post making front page in September 10, 2017 undecided undecided undecided


Kill an imaginary snake Now in five minutes the world would be aware we have killed another one courtesy FP Nairaland.


Seun is this your dream, or you have lost control over this cyber space undecided


Even this post is being considered FP worthy just because I mentioned snake in it undecided

laudate:


Don't look at the date of the post. undecided Look at the points raised in the post. Are they still valid today, or have things changed? If they have changed, in what way have those changes been made, or what shape have those changes taken? sad

Our problem as a people, is that we do not conduct enough research and we do not track history. sad And those who do not learn from the past, are condemned to repeat it, in the words of George Santayana. Sometimes, the more things change, the more they stay the same. Its a paradox. On a different social platform, someone took a post made in 2007 and used it as a background to narrate changes that have taken place in his industry. And from the various perspectives of those who contributed on that forum, a lot of knowledge was shared, and many lessons were learnt. undecided

Uncle hollup hollup!!!

Before we speak English, check out how many people missed out this information between 2009 and 2017.

Those people needed it more when the information was released. undecided

5 Likes

Re: The Future Of Bank Marketers In Nigeria by goldtooth: 8:20am On Sep 10
lolz after 8 years? front page? well the moral of this story is never give up on your dream. it is never too late, you can still make it smiley

8 Likes 1 Share

Re: The Future Of Bank Marketers In Nigeria by chloroform: 8:25am On Sep 10
Leyin odun mejo gbako! God picked this op post call late.
Re: The Future Of Bank Marketers In Nigeria by dotunbekro06(m): 8:25am On Sep 10
Evaberry:
....
Johngla:
.
Space bookers

Re: The Future Of Bank Marketers In Nigeria by Nobody: 8:34am On Sep 10
deepwater:
A September 17th, 2009 post making front page in September 10, 2017 undecided undecided undecided


Kill an imaginary snake Now in five minutes the world would be aware we have killed another one courtesy FP Nairaland.


Seun is this your dream, or you have lost control over this cyber space undecided


Even this post is being considered FP worthy just because I mentioned snake in it undecided
since he employed a certain snake loving mod. nl has turned to gabbage. Nothing lasts for ever tho

2 Likes

Re: The Future Of Bank Marketers In Nigeria by xclusiveguy4(m): 8:47am On Sep 10
I totally agree with Op, I'm currently into bank marketing job for 3 months now and can't wait to have a Good offer coz, if you don't bring money in you ain't safe

from my experience I think self made is the best, no pressure or whatsoever

3 Likes

Re: The Future Of Bank Marketers In Nigeria by laudate: 8:51am On Sep 10
deepwater:
A September 17th, 2009 post making front page in September 10, 2017 undecided undecided undecided


Kill an imaginary snake Now in five minutes the world would be aware we have killed another one courtesy FP Nairaland.


Seun is this your dream, or you have lost control over this cyber space undecided


Even this post is being considered FP worthy just because I mentioned snake in it undecided

Don't look at the date of the post. undecided Look at the points raised in the post. Are they still valid today, or have things changed? If they have changed, in what way have those changes been made, or what shape have those changes taken? sad

Our problem as a people, is that we do not conduct enough research and we do not track history. sad And those who do not learn from the past, are condemned to repeat it, in the words of George Santayana. Sometimes, the more things change, the more they stay the same. Its a paradox. On a different social platform, someone took a post made in 2007 and used it as a background to narrate changes that have taken place in his industry. And from the various perspectives of those who contributed on that forum, a lot of knowledge was shared, and many lessons were learnt. undecided

3 Likes

Re: The Future Of Bank Marketers In Nigeria by dingbang(m): 9:00am On Sep 10
Even the Lord knows that once I am done with this marketing job, I will use the money to train myself in ICT big time and hopely work in tech corporations like Hauwei

3 Likes

Re: The Future Of Bank Marketers In Nigeria by laudate: 9:01am On Sep 10
deepwater:
Uncle hollup hollup!!!

Before we speak English, check out how many people missed out this information between 2009 and 2017.

Those people needed it more when the information was released. undecided
It is sad. You totally missed the point I made in my last post. sad It is not about the date, but the message. Is the message in that post, still valid or relevant? Can people learn anything from it? Are you saying people do not need the information in that post, today? In 2009, maybe it never made front page because it was buried somewhere amidst the avalanche of new threads being opened on a daily basis. But today, someone has fished it out, and used it as a basis for making further contributions on NL. Mods may have pushed it to FP because of newer contributions made by recent posters, and not because the thread was opened in 2009.

Kindly free your mind, please.... undecided

1 Like

Re: The Future Of Bank Marketers In Nigeria by dingbang(m): 9:03am On Sep 10
laudate:


Don't look at the date of the post. undecided Look at the points raised in the post. Are they still valid today, or have things changed? If they have changed, in what way have those changes been made, or what shape have those changes taken? sad

Our problem as a people, is that we do not conduct enough research and we do not track history. sad And those who do not learn from the past, are condemned to repeat it, in the words of George Santayana. Sometimes, the more things change, the more they stay the same. Its a paradox. On a different social platform, someone took a post made in 2007 and used it as a background to narrate changes that have taken place in his industry. And from the various perspectives of those who contributed on that forum, a lot of knowledge was shared, and many lessons were learnt. undecided
deepwater... I follow your comments and most of the time you make sense, but today, laudate is right... The thread is still valid even till tomorrow. We shouldn't look at the date but the content

3 Likes

Re: The Future Of Bank Marketers In Nigeria by laudate: 9:04am On Sep 10
dingbang:
deep water... I follow your comments and most of the time you make sense, but today, laudate is right... The thread is still valid even till tomorrow. We shouldn't look at the date but the content

Thank you, jare. wink
Re: The Future Of Bank Marketers In Nigeria by deepwater(f): 9:04am On Sep 10
laudate:

It is sad. You totally missed the point I made in my last post. sad It is not about the date, but the message. Is the message in that post, still valid or relevant? Can people learn anything from it? In 2009, maybe it never made front page because it was buried somewhere amidst the avalanche of new threads being opened on a daily basis. But today, someone has fished it out, and used it as a basis for making further contributions on NL. Mods may have pushed it to FP because of newer contributions made by recent posters, and not because the thread was opened in 2009.

Kindly free your mind, please.... undecided
lipsrsealed
Re: The Future Of Bank Marketers In Nigeria by dingbang(m): 9:09am On Sep 10
laudate:


Thank you, jare. wink
even if the post made front page in 2009, it wouldn't have been possible for it to make front page again because threads can only make front page once on nairaland forum.

I think it was a good thing it was preserved until today because the youths of nowadays need this message and the economy is really in shambles, jobs are being lost, people are getting sacked here and there.

Cc: deepwater

4 Likes

Re: The Future Of Bank Marketers In Nigeria by Abudu2000(m): 9:19am On Sep 10
Bank work na yeye joor..even my younger sister wey dey finals i done tell her to better remove bank employment from mind. Now that fiat is going extint na him you want dey talk of banking grin grin

1 Like 1 Share

Re: The Future Of Bank Marketers In Nigeria by Edum13656: 9:25am On Sep 10
refreshrate:
Banking is no longer what it used to be
All the flash that came with it in the past ...gone!

Now you see young people under heavy pressure wearing suits to cover up ...& owing heavily just to keep up with the jonses.

What baffles me the most? Every business in the country goes through these banks yet some people cannot see profitability in them despite entire business process being laid bare to the bankers when the businesses apply for loans. Instead what you'll be hearing is "I've been in this industry for 14 years..." who you epp? Even yourself?

Most of them despite the huge salary, once they're kicked out of the system start gasping for air like fish out of water.

Not to talk of now, if no be salary cut, na employment cut, tension everywhere...and you call that a life?

Easiest way to ruin a guy? Employ him into banking straight out of NYSC ...then leave him there for over 5 yrs. The stop functioning as normal human beings.

Look closely, I'm sure there's an example near you to confirm this.
correct

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