One of the mostly accessed means of information
is a radio due to its wide reach to large number of
people and the cost of getting a radio station is
very cheap, even most mobile phones being
produced nowadays are preinstalled with a FM
radio.
Radio is a very important tool of getting
information, enlightment, education,
announcement, entertainment and other
information dissemination. Radio station is even
taking over other means of communication like
Television due to the epileptic power supply in the
country. Most companies or organizations prefer to
advertise their product, services or announcement
via radio station due to its wide accessibility
that those in the rural areas can listen to it via their
transistor radios.
With this it is safe to say investing in Radio station
is a profitable business to engage in, but in
star6ting a radio station there are some procedures
and steps which needs to be followed, sit back and
relax while you see them below.
Feasibility Study
You need to know the reason why you want too
establish a Radio station, the preferred location
where you want it to be located, who will be your
listeners and the capital you are willing to invest,
the type and class of equipments you want to use,
the number of employees you will have, how to get
license, how to source for advertisers etc.
Get A Good Location To Site Your Office
It is very important for you to get a good and
spacious place to site your office as this will be one
of the criterias to be in place before the licensing
agency (Nigeria Broadcasting Corporation) gives
you license to operate your Radio station. Because
they will need to inspect some facilities in place
and if they are not up to the required standard, the
license may not be granted.
A good location as implied above means it must
have accessible road, neat environment, spacious
compound and good water supply.
Find A Suitable Name For Your Radio Station
It is very good to find a trendy, catchy and easy to
memorize name that listeners will be able to
remember and easier to pronounce.
Open A Corporate Bank Account
Operate Bank Account is essential because
financial transactions involving corporate
institutions are majorly electronic and requires
dealing with large amount of money, so it is
advisable to do so as it will be used in transacting
business in the name of the company as a legal
entity.
You can go to any bank to open a corporate account
and follow the requirements needed, the name
used will be the name of your Radio station and will
be used in getting the license.
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