Our Client is a leading player in one of the most vibrant sub-sectors of ICT, as an Information Technology company that focused on distribution of HIGH quality I.T products to their customers.
The Client’s business operations is based on achieving long-term client satisfaction through high quality products and installations with warranty to ensure value for money spent. They use only products from reputable manufacturers and all of our installations come with comprehensive warranties.
They parades a team of experienced Engineers to attend to the needs of their customers and to ensure customer satisfaction 24/7.
Due to the pivotal role they play, our client is committed to creating and maintaining powerful customer relationships built on foundation of excellence. From the products they distribute to their dedicated customer service and support, they know what is important to them.

Position: Digital/Online Marketing Specialist

Educational/ Professional Qualifications:
• Minimum of a Higher National Diploma/ BSc. In Marketing or any related discipline
• Relevant professional membership in Digital Marketing would be desirable.

Experience and Training:
• Approximately 3 – 5 years relevant working experience
• Active and well-rounded personal presence in social media, with a command of each network and their best practices.
• Past experience with social media tools, email marketing, lead nurturing, marketing automation, and web analytics.

Key Responsibilities:
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Creation of high-quality content around important, relevant terms.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
• Work alongside other marketers to help distribute content that educates and entertains our audience and supports marketing goals.

Key Skills/Competencies Required:
• Good Sales and Marketing skills.
• Active and well-rounded personal presence in social media, with a command of each network and their best practices.
• Proficiency in using social media software (e.g. HubSpot’s Social Inbox) to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
• Good Organizational & Planning skills.
• Good Interpersonal skills.
• Excellent creative thinker, with an ability to use both data and intuition to inform decisions.
• Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
• Strong Influencing and Negotiation skills.
• Proficiency in email marketing and marketing automation technology.
• Excellent writer and communicator (in both the written and verbal form).
• Active usage of Adobe Creative Suite, demand generation, inbound marketing, and blogging.

Personal Attributes:
• Presentable and Personable.
• Hardworking, Persistent & Dependable.
• Comfortable working with targets.
• Ability to work under pressure.
• Ability to deliver under supervision.
• Customer focused and results driven.

Key Performance Indicators:
• Prompt submission of marketing reports.
• Level of new revenue and sales generated for the company by effective your marketing campaigns in each month/period.
• Level of new products introduced to customers.
• Level of new changes on online brand awareness
• Prompt investment of resources in site content, advertising, or other ways of driving website visits.
• Improve the quality of traffic been driven to their website.
• Constant monitoring of marketing campaigns to generate new revenue.
• Ensuring that the company’s online audiences traffic is converted into paying customers
• Number of new customers brought in through individual marketing efforts.
• Growth in number of new customers per month/year.
• Generating actions and interactions with your target audience with your email campaigns.

Closing Date: September 30 2016
Method of Application: All suitably qualified candidates are to apply online at www.talentsandskills.net