Search engine ranking is one single determinant of website success that webmasters should take very seriously. Due to frequent changes in ranking factors and algorithm updates, it is good to always keep up with what is and what isn't a ranking factor in search engines. Here are the latest thoughts by industry experts on search ranking factors and particularly Google Ranking Factors as they are in 2016.

Content & Links Building Are the Two Most Important Signals

Eric Enge noted in a post that he participated in a Hangout with Google's Andrey Lippatsev, Search Quality Senior Strategist, who was asked about the top 3 ranking signals, noting that RankBrain was announced as the third most important. "I can tell you what they are. It’s content and links going into your site," answered Lippatesev.

"When you aren’t facing page relevance or quality issues, links can, and do, continue to significantly impact rankings." said Enge.

"Backlinks remain an extremely important Google ranking factor," said Brian Dean founder of Backlinko in a recent blog post on Google Ranking Factors. "We found the number of domains linking to a page correlated with rankings more than any other factor."

Read more on Todhost Blog: How Google is ranking websites in 2016 https://www.todhost.com/blog/

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