Money can’t buy one of the most important things you need to promote your business: relationships. How do customer relationships drive your business? It’s all about finding people who believe in your products or services. And when it comes to tracking these people down, you have two choices. You can do all the legwork yourself and spend a lot of money on marketing. But that’s rolling a boulder up the hill. You want to drive your business into new territory, but every step is hard and expensive. There’s another less painful-and potentially more profitable way- You can create an army to help you push that boulder up the hill instead. How do you do that? You develop relationships with people who don’t just understand your particular expertise, product or service, but who are excited and buzzing about what you do. You stay connected with them and give them value, and they’ll touch other people who can benefit your business. All you need is a plan to make those connections/relationships grow and work for you.

It’s a mantra hammered into the heads of anyone who has ever owned a business, worked in a service industry or stepped foot in the world of sales: “The customer is always right.” Beyond simply placating customers, however, the modern take on this tried-and-true saying has evolved into what some refer to as “relationship marketing”, or the act of building connections, rapport and personal relationships with customers. Today, customer relationship management (CRM) is an increasingly important aspect of running a business – and a successful strategy is an extremely useful tool for almost any business model. A business is only as good as the customers it serves, and no business gets far after losing the customers it has. The key to success is building relationships that go beyond one-time projects and provide value to these customers on a consistent, ongoing basis.

As a business owner/entrepreneur, the most important thing in sales and marketing is to attract and retain your most profitable business customers. To achieve this feat, you must devise and implement a customer strategy that builds, fosters, nurtures and extends relationships with your customers. Your company profits only when the earnings from retained customers exceed the cost to acquire and to service customers over time. There is a strong correlation between long-term business success and long-term customer relationships. Successful businesses capitalize on every stage of the customer life cycle – from customer selection, to customer acquisition, customer retention and customer growth. Once a certain level of trust and comfort has been established, most customers prefer to remain loyal to companies and their products.

Here are a few tips you can use to:
http://megasblog.com/2016/08/grow-through-relationships/