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Brand Development Manager Needed Urgently / Brand Development And Strategy Executive / Head Of Marketing And Brand Development At Workforce Management Centre (WFMC) (2) (3) (4)
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Brand Development Manager At Isolo by PCRecruit: 11:45pm On Aug 24, 2016 |
Our client is a Brand Development and Marketing company with major business activities in Personal and Home care products. As a result of growth and expansion, they are introducing a new brand of mobile phones into the Nigerian market and are therefore requesting for application from qualified and experienced candidates to fill the position of a Brand Development Manager. Job Description >> Analyse how our brand is positioned in the market and crystallise targeted consumers insights >> Take brand ownership and provide the vision, mission, goals and strategies to match up to >> Translate brand strategies into brand plans, brand positioning and go-to-market strategies >> Lead creative development and create motivating stimulus to get targeted population to “take action” >> Establish performance specifications, cost and price parameters, market applications and sales estimates >> Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) >> Coach the team and get the best from everyone >> Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues >> Oversee marketing and advertising activities to ensure consistency with product line strategy >> Monitor product distribution and consumer reactions >> Anticipate bottlenecks >> Brainstorm new and innovative growth strategies >> Align the company around the brand’s direction, choices and tactics Requirements >> Graduates with 5 years & above with experience in the Strategy function in a reputed advertising agency. >> 4-5 years background in consumer research & insight mining in a research agency >> Should have good quantitative skills as well in terms of ability to grasp and understand pricing, margins etc for the products. >> Also should have willingness to travel to North – any reservations on this front is non-negotiable. >> Should have worked with mobile phone brands for a minimum of 2 years. Remuneration: Attractive but negotiable Method of Application: Qualified and interested applicants should forward their cover letter and curriculum vitae to: jobs.pcr@gmail.com |
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