Most new businesses do not have access to the marketing capital that established businesses have, but if they want to be successful, they must still promote and build their brand. The solution is finding free and low-cost marketing solutions. Not all free marketing strategies are created equal though. As a new business owner, it’s your job to choose free marketing strategies that will have the most immediate impact on your bottom line. By doing so, you build capital for future marketing purposes.

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Here are five free marketing tips to help you get your new business off the ground:
Collaborative Efforts

collaboration

When you’re just getting started, gaining traction can be difficult. Make it easier by collaborating with established businesses that complement your own. Within the group, each business owner would make an effort to cross-promote using fliers, coupons, social media, or website link exchanges. A bundled promotion might work as well since customers love to feel like they are getting a deal. By collaborating with businesses that complement your own, you are able to expand your customer base.

Networking

Business Communication Duplicate model

Though collaborating and networking seem similar, they is actually a difference. Networking is getting out there and meeting new people in your industry. You may not necessarily collaborate, but it does work out that way sometimes. Even if you do not work with everyone you get to know, building these relationships are important for gaining referrals and more. Never underestimate the power of a strong network. It is one of the greatest assets you can have for promoting and building your new business.

Press Releases
Is your new business doing something noteworthy in the community or in your industry? If your answer is ‘no’, you are missing out on a lot of free publicity. Even if you are only announcing the opening of your new business in the community, a press release can help generate a lot of buzz. There is no need to hire a professional firm to craft your press release either. You can find a perfectly capable journalist willing to by subscribing to Help a Reporter Out at http://www.helpareporterout.com. Check the listings frequently for reporters who are looking for story ideas. It’s possible for your release to get picked up by a major media outlet if the story is compelling enough.

Offer a Discount or Give It Away

SpecialOffer

Offering discounts and coupons is an excellent way to generate more business and attract new customers. People will often go out of their way to use a coupon. Plus, coupons can be used to generate repeat business if you distribute them to existing customers. In addition to coupons, you might want to consider giveaways also. This gives someone who has not had the opportunity to try your products the opportunity to do so.

Referrals
This is probably one of the easiest ways to acquire new customers without spending a dime. Provide your current customers great service and they will be happy to refer their friends and family to your business. You can even reward your customers when they refer others to your business to make referring others a more attractive proposition.
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