A huge number of villages in nigeria are what you might call ‘media dark’. There is no reliable electricity source and therefore no TV. Literacy levels are low, which rules out print. Smartphones are extremely rare. The only media channels people can use are AM and FM radio or basic feature phones.

What is the secret to building a successful strategy in emerging markets like these? How do you deliver engaging digital content when your consumer’s ability to access it is so severely constrained?

I have spent the last few years working on that problem with Unilever. I’m currently Markets Implementation Lead for our global digital transformation programme but, to show you how you can drive [a href="http://www.webacademy.com.ng/online-marketing-advert-training.php"]digital acceleration in media[/a] dark areas, I’d like to go back to my time as an IT Business Partner in Lagos Unilever’s marketing team.