One study on consumers by ofcom indicates that People spend twice as much time online as they used to 10 years ago. With the introduction of tablets and growing use of mobile phones to surf the net, the face and strategies for digital marketing has changed significantly.

Digital mareting is all about providing value for consumers using an online medium. This also means the offering has to be communicated to the target users or consumers using the right channels. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

So, essentially, digital marketing is any form of marketing that exists online.

Digital Marketing Explained

Digital marketing is an umbrella term for all of your online marketing efforts to deliver value to your customers. The reward are satisfaction and profits for your organization and business. Businesses leverage digital channels such as Google search, social media, email, and websites to connect with current and prospective customers.

From your website itself to other online branding assets -- digital advertising provide a huge spectrum of tactics and assets for business growth and goal achievement.

Here’s a quick rundown of some of the most common assets and tactics:
Assets

website
Blog posts
Ebooks and whitepapers
Infographics
Interactive tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.)

Tactics
Search Engine Optimization (SEO)

SEO is the process of optimizing your website to increase its visibility or rank in search engine results pages. This is different from paid search or advertising traffic. The overall target for search engine optimization is to increase the amount of organic (or free) traffic that your website receives.

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