Developing a personal brand is essential for the advancement of any career and business. Unfortunately, a lot of people don’t know how important personal branding is and it has become a “common” term that has lost its intention. Personal branding is about making a full-time commitment to the journey of defining yourself as a brand and how this will shape the manner in which you will serve others.
Managing your personal brand requires you to be a great role model, mentor, and / or a voice that others can depend upon.   Your personal brand should represent the value you are able to consistently deliver to your audience, the package of character traits and capabilities that make you who you are, expressed in a way that others can understand almost immediately.
At this point, it’s established that personal branding is important for a number of reasons. It provides a clear focus for personal development while establishing you as a thought leader. It also works wonders for career success, allowing individuals to pursue whatever it is that they’re passionate about. The mutual relationship between career success and personal branding is a unique dynamic which, when understood, has the potential to launch you to new heights.
Here are a few reasons that examine the significance of personal branding and suggest why you should establish one.
 Value
A strong personal brand can help you advance in your career because it shows off your value to your audience.
 Online behaviour influences
Your brand message is more than in-person behaviour; it also accounts for online behaviour. Behaviours in emails, social media, comment threads, etc., will affect how others perceive you. Having a strong personal brand influences your online presence.
 Resonates for you
If you want to succeed beyond the mid-level of an organisation, then you need to have a strong personal brand — one that you’ve ‘made friends with’ and are comfortable finding graceful ways to let others know about. Often, this requires re-framing it so that you can get past your own mindset issues. To do that, you need to invest in your brand and develop the connections and visibility so that others can see the value you can bring. Only then can your brand get promoted to a level where your contributions can help more people and make a positive impact on a broader scale.
You are constantly projecting your brand, consciously or unconsciously, and others are acting based on how your brand comes across. Therefore, it’s important to ensure that your reputation accurately reflects your true brand so that you can rise to your full potential. Building, investing in and developing your personal brand is essential whether you’re in a corporate setting or an entrepreneur.
View your personal brand as a trademark; an asset that you must protect while continuously moulding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and by being associated with your work and the industry you serve.
If you want to succeed beyond the mid-level of an organisation then you need to have a strong personal brand.
So, have you defined your personal brand? Are you consistently living your personal brand every day?
Leave a comment below to share your experience.
Thanks for reading

To read more, visit http://www.nerveng.com/category/blog/

Reading