17 SEO Myths That You Should Never Follow

Most of we blogger, because we are noew, we tends to follow anything we think will be helpful to grow our site.

The reality is that search traffic converts better than social media traffic by 9%. But in order to get it, you have to stop believing in some myths.

These SEO myths tend to keep hardworking content marketers/bloggers from improving their search traffic and rankings.

Some SEOs claim they’re affiliated with Google. That’s a big myth because Google doesn’t disclose who their SEO partners and affiliates are. So if an SEO consultant or agency promises you top rankings for the “low” price of $499 per month, that’s a SCAM. No one can guarantee top Google rankings.

Without further ado, here are the 17 SEO myths that you should ignore. I’ve also provided tips on what advice you should follow.

1.. Keyword targeting became irrelevant after Google Hummingbird

Hummingbird changed the future of search. It prompted content producers to adopt a new mindset that will benefit the end user. If keywords are still showing on Google’s first page, it’s an indication that they still matter.
According to Matt Cutts, Head of the WebSpam Team at Google, 90% of searches were predicted to be impacted by Hummingbird, which wasn’t an update like Panda and Penguin, but rather a total revamp of the search algorithm.
Rand Fishkin, founder of Moz, said that less than 15% of the ranking equation is wrapped up in keyword targeting. Instead, he suggested focusing on offering unique value, rather than unique content, which is what SEOs tried to achieve before.
However, it would be wrong to say that targeting relevant keywords in your content is no longer useful at all.

Keyword research and targeting have actually become easier, because with Hummingbird, you don’t have to worry about obeying a certain keyword ratio. Rather, focus on searcher intent.

For instance, why would someone search for “small business CRM tool”?

Does the person want to buy a CRM tool?
Is the person looking to read some honest reviews?
Is the searcher a beginner who doesn’t even know what CRM stands for?
What the Hummingbird algorithm change really did was stress to us the importance of knowing the reason behind a particular keyword, and creating content to meet that need.
This means that keywords are still important, because without them, you can’t know the searcher’s intent.

Several authority platforms such as Twitter, Facebook, YouTube, Instagram, Pinterest and others rely on keyword targeting to meet users’ needs.

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