It is a natural phenomenon for man to ‘want to be heard’, ‘make my opinion count” or pass the message across just as it is in his heart and give obvious reasons why one should buy his idea.

At some point, it was a do or die affair i.e. using the dictatorial approach but in recent times words have come to be the way forward not just mere words but the ability to induce, entice, or cajole in a democratic setting.

And till date this way forward is PERSUASION. But interestingly, not all is gifted or skilled with this persuasive ability. In this article, the easiest ways to have a good persuasive write-up after some research and experience is what I’ll share.

What We Were Taught

“Discuss the themes in the Native Son by Richard Wright” was a question posed to us by one of my lecturers back in the university and in attempting to answer his question, you must start by listing the themes in the novel, but then for another lecturer; “Frailty thy Name is Woman, discuss”, you dare not beat around the bush.

He expects you to go straight to the nitty-gritty of the ‘gist’ but that is not to be the case in Persuasive Email Marketing Content. Who knows, that could have been the reason for little or no feedback at all. But for persuasion, you require a different structure.

The 4 Ps of Persuasion

In my years of experience, I discovered Persuasive writing is structured more like a joke in the sense that it builds to a climax and then evokes a response. This doesn’t give greater importance to either the beginning or the end of a write-up as capturing the reader’s attention is of utmost importance to get a response.

Promise
As writers, we are often saddled with the responsibility of getting our readers into the ‘right mood’. For example; excitement, curiosity, motivation, happy, angry, sad, fearful, and the list is endless. That being good for poetry, for persuasive writing, it’s usually a waste of time.

To get the attention of the reader, you need to know what the reader wants and promise it to them. But then, how do you know what readers want?

This comes down to knowing your target audience. With this, you have to be very clear about the kind of reader you’re trying to reach and research your market to find out what interests them.

Then make your promise. A particular write-up cannot suit everybody. Aesop, in Aesop Fables said “in trying to please all, he had pleased none”. This goes to show that men have varying needs at different times. But then, when you make these promises endeavour they are promises you can fulfil.

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