Search engine optimization is incredibly
important for marketers. When you optimize
your web pages — including your blog posts
— you’re making your website more visible to
people who are looking for keywords
associated with your brand, product,or
service via search engines like Google.
How do you know what matters and what
doesn’t? What are today’s blog SEO best
practices, and what’s considered “old-
school”? How on earth can you keep it all
straight?
We understand confusion is a common issue
facing inbound marketers — and we want to
help. In this post, we’ll cover how to
optimize your blog posts for the keywords
you care about, along with a few other
optimization tactics you should keep in mind.
Whether your blog is business or
personal,you should ensure that you are
optimizing your blog for both your readers
(after all, you want to keep those readers
coming back) and the search engines.
Unfortunately,optimization is an important
step that far too many blogs seem to be
skipping over, even those that have a broad
appeal to surfers and have the potential to
be monetizable.
However, optimizing a blog is a bit different
than your standard website search engine
optimization (SEO), particularly because
most blogs run off standard blog platforms,
or worse, run as a hosted blog on someone
else’s domain name. And there are design
issues that can be unique to blogs which
can impact your rankings.
Let’s face it, when you commission a styling’
new blog template, most blog designers
focus on making your blog look the way you
want it to. But unfortunately for bloggers,
not very many of those great blog designers
are also SEOs by trade, meaning that the
blog design you use could actually be hurting
your search engine rankings. While you may
have a great design that looks wonderful to
readers, new readers might not find you if
your blog isn’t ranking well organically in the
search engines.
Also, when you optimize your blog for the
user experience, you make it easy for users
to return and engage in your blog without
dealing with any of the hassles that can
cause them to abandon other sites or blog
entries. Repeat visitors are the cream of
your blog, so by following these tips you.
Note that this list doesn’t cover every single
SEO tactic under the sun. Rather, these tips
are meant to get you started with improving
SEO for your blog in particular.


1) Focus on 1–2 long-tail keywords.
Optimizing your blog posts for keywords is
not about incorporating as many keywords
into your posts as possible. Turns out that’ll
actually hurt your SEO because search
engines will think you’re keyword stuffing
(i.e., including your keywords
as much as possible with the sole purpose
of gaining ranking in organic search).
But that’s not cool with search engines, nor
does it make for a very good reader
experience. Instead, you should use
keywords in your content in a way that
doesn’t feel unnatural or forced.
A good rule of thumb is to focus on one or
two keywords per blog post.
This’ll help keep you focused on a goal for
your post. While you can use more than one
keyword in a single post, keep the focus of
the post narrow enough to allow you to
spend time actually optimizing for just one
or two keywords.
Using long-tail keywords may be more
efficient to this end, since website visitors
searching long-tail terms will often be more
qualified. In other words, you’ll bring in the
right type of traffic — visitors who convert —
by using long-tail keywords.

2) Include these 1–2 keywords in specific
parts of your post.
Now that you’ve got your one or two
keywords, it’s time to incorporate them into
your blog post. Where are the best parts of
your posts to include these terms so you
rank high in search results?
There are four essential places where you
should try to include your keywords:
headline, headers and body, URL, and meta
description.

a) Title
The title (i.e., headline) of your blog post
will be a search engine’s and reader’s first
step in determining the relevancy of your
content, so including a keyword here is vital.
Be sure to include your keyword within the
first 65 characters of your headline, which is
just about where
Google cuts it off on search engine results
pages (SERPs). Technically,Google
measures by pixel width, not character
count, and it recently increased the pixel
width for organic search results from
approximately 500 pixels to approximately
600 pixels, which translates into around 65
characters.
Long title? When you have a lengthy
headline, it’s a good idea to get your
keyword in the beginning since it might be
cut off in SERPs towards the end, which can
take a toll on your post’s perceived
relevancy. In the example below, we had a
long title that went over 65 characters, so
we front-loaded it with the keyword web
were trying to rank for: “on-page SEO.”

b) Headers & Body
Mention your keyword at a normal cadence
throughout the body of your post and in the
headers. That means including your
keywords in your copy, but only in a natural,
reader-friendly way. Don’t go overboard at
the risk of being penalized for keyword
stuffing.
Before you start writing a new blog post,
you’ll probably think about how to
incorporate your keywords into your post.
That’s a smart idea, but it shouldn’t be your
only focus, nor even your primary focus.
Whenever you create content, your primary
focus should be on what matters to your
audience , not how many times you can
include a keyword or keyword phrase in that
content.
Focus on being helpful and answering
whatever question your customer might have
asked to arrive on your post. Do that, and
you’ll usually find you naturally optimize for
important keywords, anyway.

c) URL
Search engines also look to your URL to
figure out what your post is about, and it’s
one of the first things it’ll
crawl on a page. You have a huge
opportunity to optimize your URLs on every
post you publish, as every post lives on its
own unique URL — so
make sure you include your one to two
keywords in it.
In the example below, we created the URL
using the long-tail keyword we were trying to
rank for: “best ways to make money online”

d) Meta Description
Later in this post, we’ll dive into explaining
meta descriptions. Your meta description is
meant to give search engines and readers
information about your blog post’s content —
so be certain to use your long-tail term so
Google and your audience are clear on your
post’s content. At the same time, keep in
mind that the copy matters a great deal for
click rates — the more engaging the better.

For the rest of it log to http://gidiplanet.com/2016/11/30/optimize-blog-search-engine/