In Nigeria, make a quality product and label it ‘made in Nigeria,’ and you would see low level of patronage. In the other way round, make an inferior product and label it made in US, Italy, Japan or even China and you would see how it would be rushed. This obsession for foreign products had made our importers import more exchanging our Naira for the dollars which had decrease the value of Naira.
This obsession had even gone to another level that we now prefer services rendered by persons from foreign countries who would demand to be paid in their own currency rather than our own. Nigerians fly out to study outside the country and go for other services like medication, conferences, seminars etc. It would be better if we can strike a balance in this. There is a recent campaign in Nigeria which is the ‘buy 9ja to grow the Naira,’ many people had no yet accepted it.