Digital Marketing Associate Programme

Digital Marketing is a career certification course leading to HINS Certified Digital Marketing Associate (HCDMA).
Digital marketing is the promotion of products or brands using one or more forms of electronic media. It involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t.

Course Description:

With the rapid move of advertising shifting away from traditional media to online platforms, Digital Marketing has taking the effect of marketing products or services by strategically expanding the scope of organisation’s revenue using digital technologies, specifically on the internet in line with display advertising, mobile and other digital channels.

Who Should Apply?

Business Owners.
Individual working in a Marketing unit of an organisation.
Students in Higher Institutions studying Marketing and any other related courses.
Independent learners with general interest in Digital Marketing.

Learning Objectives

At the end of this programme, you will be able to;

Understand successful online marketing strategies.
Determine why and how to utilize digital marketing for multiple goals within an organization.
Build online communities.
Understand the strength of SEO, Social Media Marketing, Mobile Phones, Web Analytics and the Web site.
Measure and analyse digital marketing efforts and calculate ROI.
Develop, evaluate a comprehensive digital strategy or plan.

Course Syllabus

Strategic Planning
Psychological Marketing
Blogging
SEO strategy
Social Media Marketing
Inbound Marketing
Inbound Sales
Copywriting

Benefits­

At the end of this programme you would be qualified to use it as after name such as Damilola Sanusi Chibuzor, HCDMA etc.

You will have the opportunity to become a member of the Institution e.g Fellow Member, Associate Member, Professional Member etc.

HINSdigi marketing experts will take the responsibility at no cost to promote your career profile to the world. This is an opportunity to enable other employers discover you and give you additional chances to secure a more paying job elsewhere

A vantage to have your profile enlisted on our site

Programme Duration

8 Weeks – Every Saturday between 10:00am – 1:30pm (Break time from 12:00noon – 12:15pm)

Course Fee

FREE – Supported by: HINSdigi HINS ICITIFY IDE-HINS Digital Marking in FAQs

Certificate Fee

=N=8,000

http://www.hinsdigi.com/digital-marketing-associate-programme/