Source: https://www.todhost.com/blog/seo-tips-for-optimizing-your-local-google-my-business-page.html

The success of every online business depends on the marketing methods adopted to win businesses to it. Business owners know that marketing online is important and invest a lot of resources to embark on marketing campaigns. The common strategy adopted by many is to set up a few social media accounts and a create website for their business. Website does a lot for every business but the website is useless if people cannot find it. To get people to find your business, you have to get your business available where people are and then they can easily find it. That is in Google.

Google accounts for about 70% of online searches are conducted via Google, and one out of every five of those searches is regarding a business or place. That’s where Google My Business comes in. It’s a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. If you don’t have your business listed on Google My Business, you need to put this on the top of your “to do” list immediately. It’s one of the best things you can do to expand your customer base and get easily found by those who are searching for business to serve their needs.

Also read: SEO - What Search Engines Love and Hate About Websites

What Are the Benefits of Google My Business?

It Serves as an Easy-to-Reach Directory
Gone are the days when people reached for a phone book if they needed a specific service. Google My Business serves today’s directory, especially for local businesses. Even if you don’t have a website, customers can search for your category (e.g. plumber, bakery, or photographer) and see a list of local businesses in that field.

You’re Easier to Find
When your business is listed with Google Maps, your exact address and location is given to customers. They don’t have to wade through the “contact us” section of a website or click through your Facebook profile to find out where you are. If customers are searching using their mobile device, Google Maps includes GPS navigation, providing turn-by-turn directions to your door.

Also read: 16 Mistakes That Turn People Away From Your Website

It’s Free Advertising
Being listed in Google maps provides free advertising for your business. Today’s search resuls also provide info on some businesses as found in Google maps. Free advertising is what you get with Google My Business. Even if your small business does have a budget for advertising, you can still take advantages everything you can and advertise to customers in your area for no charge. Google My Business offers this great benefit.

How to Use Google My Business Optimally

Nowadays, an optimized Google My Business profile & listing becomes more and more important for businesses as it allows you to increase your business exposure and search traffic. In this way, businesses can appear on queries that match their products/services in local search results.

Also read: How Google is ranking websites in 2016

Below you will find some tips to help you add value to your business listing.

1. Make sure your contact details are correct

Follow the Location Verification process It is very important to provide your physical address, your phone number, your website URL and your accurate business hours.

2. Add your Complete Business Info

In the “About” menu of your Google+ Page, you can add a tagline and an introduction with links and chosen keywords to your business which will become your meta-description. Try to make your “story” as compelling as possible to encourage CTR with features as sub headers, bullet points and short paragraphs. Don’t forget to keep it updated.

Also read: Why SEO keeps changing the way it works

3. Emphasize on the category

Categorize your business listing so as to make it easier for your customers to find you on the network, but also make your business stand out from the other pages of similar interests.

4. Perform regular updates on your content

Once a week you need to update your Google+ page with posts so as to help Google index your content faster. An easy way to do that is to also share the content that you publish on your other social media pages to your Google+ page but if you have time it would be even better to create unique content in Google+ and more oriented to Google+ communities.

Also read: Useful URL Structuring Tips That Will Help Higher Ranking

5. Add photos and videos to empower your message

Add photos to your Google+ page so as to show people your products/services and how your business looks like. These are the photos you can upload: A Profile Photo, A Logo Photo and a Cover Photo. Google+ also gives you the chance to add animated GIFs.

6. Optimize Your Posts

The first 45-50 characters of your Google+ posts should contain keywords as they become that post’ page titles in Google’s search results. Post regularly, include famous hashtags and try to accompany your posts with photos, industry news, events in town, employee or sales announcements or posts that answer questions that customers have set. Also don’t hesitate to add videos with keywords.

Also read: Enhance your search engine performance in simple steps

7. Claim Your Page’s Custom URL

If you have set up your Google+ page for over than 30 days and you’ve got a profile photo and more than 10 followers, you can claim a custom URL that matches your brand. This custom URL will be much easier discovered and shared.

8. Build Your Page’s ‘Link’ Section

Every Google+ page gives you the opportunity to add links essential to your business in the ‘Links’ section. You could add a link to your website, your blog, your social media pages or any page you want to drive traffic to and from.

Also read: Digital Marketing: Top Strategies That Yield Big Results

9. Link Your Website to Your Google+ Page

You will have to verify your website in the Search Console. Then, link your Google+ page to your website via Google+ Settings and allow your Google+ page to appear in the right side of search results and provide an inbound link to your website. Add also a Google+ badge on your Website to show people that you also have a social presence there. Finally, don’t forget to also implement rel publisher to link google+ page with the website (a webmaster is required) and select the feature in the page “link my website”. Format of the request for rel publisher:

Add in every page inside the head of the website

<link href=” g+ page URL” rel=”publisher”/>

10. Engage with others

Start adding people relevant to your business to your circles and then the majority of them will add you as well. Adding people to your circles, following and interacting with others in your industry will give your business page more exposure and trigger the sharing of your posts. Also do not neglect to join Google Plus communities (they are like Facebook Groups, Online Forums etc.) related to your location and interests. Make comments; participate in relevant discussions and hangouts.

11. Measure your actions

Now that you have had your Google+ listing and business page set up and optimized, you need to track your Google+ success. Check your Google My Business Insights and Google Analytics for traffic from your Google+ Page, behavior data and control if any of your posts resulted in conversions.

Also read: 20 ways you can reduce your website bounce rate

Final Words

To be able to optimally use your Google My Business page to the full benefit of your business, remember to implement the following as you optimize your page:.

Use Keywords
Filling out the keywords and category section of your profile may be the most important step. Write a product description or a description of your business that’s appealing and describes what you do. However, don’t overdo it on the keywords, as that could actually cause your ranking to decrease.

Also read: Google Gives Insights into Search Engine Manipulation

Utilize Images and Videos
A business that is listed on Google My Business is allowed to add up to 10 images and five videos at no charge. Again, this is free advertising, so make the most of it! Include pictures of the outside of your establishment so visitors know exactly what they’re looking for when trying to find you.

Create a Google My Business Page for Every Location
If your business has multiple locations, creating one overall Google My Business listing isn’t going to do the job. Have a different listing for each location with its specific address and phone number. If your business serves multiple cities, create a single page and list those multiple cities in your description.

Encourage Customer Reviews
If you have satisfied customers, ask them to share their experiences and rate your services on Google My Business. It seems simple, but a better rating truly will attract more customers in a big way. Make sure you have genuine reviews, though. If you have reviews that Google thinks aren’t authentic, or it appears that you’re simply soliciting reviews for a higher rating, your listing could actually be pushed down.

Did we miss out any useful tip, you can let us know about it. also feel free to make your contributions in the comment box

What a tutorial.

2016: The Best 5 Nigerian Politicians in Office (# 3 Will Shock You!) –Vineck.com

If Vineck.com begins to highlight all their achievements, this article will run into hundreds of pages. So, we will simply examine their brief profile and leave you to decide whether or not you agree to the list.

To start with, in no particular order...

Click here for full list:
http://www.vineck.com/2016/12/2016-best-5-nigerian-politicians-in.html?m=1

This is a great post at @OP.

The question is why are businesses not utilizing this opportunities?

And I love the actionable tips you listed. Though I havenot been so active on G+. Will have to go back there and do the necessary..

Thanks for the post.

.

.

Interesting ....

[img][/img]

G

Am not a blogger but am very impressed with the detailed tutorial.
Good work!

Great

todhost:
Source: https://www.todhost.com/blog/seo-tips-for-optimizing-your-local-google-my-business-page.html

The success of every online business depends on the marketing methods adopted to win businesses to it. Business owners know that marketing online is important and invest a lot of resources to embark on marketing campaigns. The common strategy adopted by many is to set up a few social media accounts and a create website for their business. Website does a lot for every business but the website is useless if people cannot find it. To get people to find your business, you have to get your business available where people are and then they can easily find it. That is in Google.

Google accounts for about 70% of online searches are conducted via Google, and one out of every five of those searches is regarding a business or place. That’s where Google My Business comes in. It’s a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. If you don’t have your business listed on Google My Business, you need to put this on the top of your “to do” list immediately. It’s one of the best things you can do to expand your customer base and get easily found by those who are searching for business to serve their needs.

Also read: SEO - What Search Engines Love and Hate About Websites

What Are the Benefits of Google My Business?

It Serves as an Easy-to-Reach Directory
Gone are the days when people reached for a phone book if they needed a specific service. Google My Business serves today’s directory, especially for local businesses. Even if you don’t have a website, customers can search for your category (e.g. plumber, bakery, or photographer) and see a list of local businesses in that field.

You’re Easier to Find
When your business is listed with Google Maps, your exact address and location is given to customers. They don’t have to wade through the “contact us” section of a website or click through your Facebook profile to find out where you are. If customers are searching using their mobile device, Google Maps includes GPS navigation, providing turn-by-turn directions to your door.

Also read: 16 Mistakes That Turn People Away From Your Website

It’s Free Advertising
Being listed in Google maps provides free advertising for your business. Today’s search resuls also provide info on some businesses as found in Google maps. Free advertising is what you get with Google My Business. Even if your small business does have a budget for advertising, you can still take advantages everything you can and advertise to customers in your area for no charge. Google My Business offers this great benefit.

How to Use Google My Business Optimally

Nowadays, an optimized Google My Business profile & listing becomes more and more important for businesses as it allows you to increase your business exposure and search traffic. In this way, businesses can appear on queries that match their products/services in local search results.

Also read: How Google is ranking websites in 2016

Below you will find some tips to help you add value to your business listing.

1. Make sure your contact details are correct

Follow the Location Verification process It is very important to provide your physical address, your phone number, your website URL and your accurate business hours.

2. Add your Complete Business Info

In the “About” menu of your Google+ Page, you can add a tagline and an introduction with links and chosen keywords to your business which will become your meta-description. Try to make your “story” as compelling as possible to encourage CTR with features as sub headers, bullet points and short paragraphs. Don’t forget to keep it updated.

Also read: Why SEO keeps changing the way it works

3. Emphasize on the category

Categorize your business listing so as to make it easier for your customers to find you on the network, but also make your business stand out from the other pages of similar interests.

4. Perform regular updates on your content

Once a week you need to update your Google+ page with posts so as to help Google index your content faster. An easy way to do that is to also share the content that you publish on your other social media pages to your Google+ page but if you have time it would be even better to create unique content in Google+ and more oriented to Google+ communities.

Also read: Useful URL Structuring Tips That Will Help Higher Ranking

5. Add photos and videos to empower your message

Add photos to your Google+ page so as to show people your products/services and how your business looks like. These are the photos you can upload: A Profile Photo, A Logo Photo and a Cover Photo. Google+ also gives you the chance to add animated GIFs.

6. Optimize Your Posts

The first 45-50 characters of your Google+ posts should contain keywords as they become that post’ page titles in Google’s search results. Post regularly, include famous hashtags and try to accompany your posts with photos, industry news, events in town, employee or sales announcements or posts that answer questions that customers have set. Also don’t hesitate to add videos with keywords.

Also read: Enhance your search engine performance in simple steps

7. Claim Your Page’s Custom URL

If you have set up your Google+ page for over than 30 days and you’ve got a profile photo and more than 10 followers, you can claim a custom URL that matches your brand. This custom URL will be much easier discovered and shared.

8. Build Your Page’s ‘Link’ Section

Every Google+ page gives you the opportunity to add links essential to your business in the ‘Links’ section. You could add a link to your website, your blog, your social media pages or any page you want to drive traffic to and from.

Also read: Digital Marketing: Top Strategies That Yield Big Results

9. Link Your Website to Your Google+ Page

You will have to verify your website in the Search Console. Then, link your Google+ page to your website via Google+ Settings and allow your Google+ page to appear in the right side of search results and provide an inbound link to your website. Add also a Google+ badge on your Website to show people that you also have a social presence there. Finally, don’t forget to also implement rel publisher to link google+ page with the website (a webmaster is required) and select the feature in the page “link my website”. Format of the request for rel publisher:

Add in every page inside the head of the website

<link href=” g+ page URL” rel=”publisher”/>

10. Engage with others

Start adding people relevant to your business to your circles and then the majority of them will add you as well. Adding people to your circles, following and interacting with others in your industry will give your business page more exposure and trigger the sharing of your posts. Also do not neglect to join Google Plus communities (they are like Facebook Groups, Online Forums etc.) related to your location and interests. Make comments; participate in relevant discussions and hangouts.

11. Measure your actions

Now that you have had your Google+ listing and business page set up and optimized, you need to track your Google+ success. Check your Google My Business Insights and Google Analytics for traffic from your Google+ Page, behavior data and control if any of your posts resulted in conversions.

Also read: 20 ways you can reduce your website bounce rate

Final Words

To be able to optimally use your Google My Business page to the full benefit of your business, remember to implement the following as you optimize your page:.

Use Keywords
Filling out the keywords and category section of your profile may be the most important step. Write a product description or a description of your business that’s appealing and describes what you do. However, don’t overdo it on the keywords, as that could actually cause your ranking to decrease.

Also read: Google Gives Insights into Search Engine Manipulation

Utilize Images and Videos
A business that is listed on Google My Business is allowed to add up to 10 images and five videos at no charge. Again, this is free advertising, so make the most of it! Include pictures of the outside of your establishment so visitors know exactly what they’re looking for when trying to find you.

Create a Google My Business Page for Every Location
If your business has multiple locations, creating one overall Google My Business listing isn’t going to do the job. Have a different listing for each location with its specific address and phone number. If your business serves multiple cities, create a single page and list those multiple cities in your description.

Encourage Customer Reviews
If you have satisfied customers, ask them to share their experiences and rate your services on Google My Business. It seems simple, but a better rating truly will attract more customers in a big way. Make sure you have genuine reviews, though. If you have reviews that Google thinks aren’t authentic, or it appears that you’re simply soliciting reviews for a higher rating, your listing could actually be pushed down.

Did we miss out any useful tip, you can let us know about it. also feel free to make your contributions in the comment box

You claim to be an expert, yet your website is ranking
2,130,291 on alexa. Mtsheww. Physician heal thyself.

coolesmile:
You claim to be an expert, yet your website is ranking
2,130,291 on alexa. Mtsheww. Physician heal thyself.

jesus encouraged people to listen to the advice of pharisees even though they did not follow.

@ Todhost. Invariably the Google my business your talking about is google plus baa?

teemy:
jesus encouraged people to listen to the advice of pharisees even though they did not follow.

God bless you

coolesmile:
You claim to be an expert, yet your website is ranking
2,130,291 on alexa. Mtsheww. Physician heal thyself.

Yes, that is the interesting thing about SEO. Patience is key. We were once very hasty at Todhost and it landed us a penalty so we have gone through it all. 6 months ago, we ranked around 7,000,000 and around 120 on Google SERPs. Today is has improved from the 2,30,291 you quoted to 1,974,731 and arounr 32 on Google SERPs. Let's see where we will be in another months time.

@TODHOST,
Please what type of penalty you got as I need to learn from it since I'm also promoting a blog in a fast way?

TRADELYN:
@TODHOST,
Please what type of penalty you got as I need to learn from it since I'm also promoting a blog in a fast way?

It is better to focus on user friendliness and not on impressing search engines. This post addresses it: https://www.todhost.com/blog/seo-what-search-engines-love-and-hate-about-websites.html

You may also find this interesting: https://www.todhost.com/blog/10-tips-that-will-keep-you-safe-from-a-google-blacklist.html

Thanks for this information.

I have come to understand that even if you are No. 1 on Google search results for every keyword you have, it is the people that make you achieve your desires on the internet.

If you receive 10,000 search impressions daily and no visitor buys or takes the required action on your site, it is useless.

Therefore, optimise your site FIRST for your human visitors. They are the ones that make the difference.

Afterwards, you can optimise for the bots.

todhost:

Pls i need an SEO expert. How can you be of help?

Ifylicious:


Pls i need an SEO expert. How can you be of help?

We won't be able to recommend an SEO expert for you. This post can be of help to get an SEO specialist: https://www.todhost.com/blog/tips-to-identify-a-good-seo-service.html

But SEO is a complex task and could be dependent on the industry and web design script.

thanks for the info @OP



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6 Google Analytics Strategies to Measure SEO Success

https://speakersden2..com/2019/12/6-google-analytics-strategies-to.html

Measuring SEO performance is very crucial for your business. As they say, if you can’t measure it, you cannot improve. This is why you need to focus on your ranking on https://keyword.com/ as they are a significant measure of Search Engine Optimization.

Even so, reporting while entirely relying on keywords tends to devalue your role as a marketer. This is because it doesn’t provide a clear picture of why SEO is important to an organization.

The good thing is that there are many SEO measuring tools including Google analytics. Google analytics measures and reports on your SEO efforts.

It, therefore, gives you an insight into what is working and what is not.

This piece takes a look at 6 important Google analytics strategies that will allow you to measure your SEO success efficiently.

Read More:

https://speakersden2..com/2019/12/6-google-analytics-strategies-to.html

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I want to do SEO for my website oooo