In the music industry, a 360 deal (from 360° deal ) is abusiness relationship between an artist and a music industry company. The company agrees to provide financial and other support for the artist, including direct advances as well as support in marketing, promotion, touring and other areas. Inturn, the artist agrees to give the company a percentage of an increased number of their revenue streams, oftentimes including sales of recorded music, live performances,publishing and more.
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