www.theairmingle.com/why-you-should-expect-a-third-season-of-big-brother-naija/


The National Broadcasting Commission, NBC, has been petitioned by a certain human development group, in a move to poke the Commission into stopping the airing of the popular Big Brother Naija reality show. The group claims to have gathered at least 10,000 signatures from “concerned Nigerians” who are worried by the level of moral perversion the show stands for. Yes, opposition to the show is that serious. Of course there are always two sides to a story. Many others have said that the show represents the least of problems Nigeria is currently grappling with, and nothing differentiates it from typical movies with raunchy scenes which are freely aired. Eleven years separate the first and second seasons of Big Brother Naija. The first season aired in 2006, and the current host, Ebuka, was a house mate who was surprisingly evicted during the show’s first season. In between that time, Big Brother Africa with representatives from African countries had been airing. Any show which bounces back in style eleven years after must have been hugely anticipated, and remained popular even in its absence. Loved or loathed, critically panned or praised, one thing is certain; Big Brother Naija is popular, and barring any actions of the NBC, here are reasons why we should even expected a third season:

Nigerian Youths dream of being part of the show

Adeleke Adesida took part in the auditions at Lagos for the show’s second season. The huge turn out of hopefuls stunned him. When asked why many youths showed up for the auditions, he said “I think the reasons are boredom and joblessness. Everyone wants the fame and the money. It is also an opportunity to enter the entertainment industry”. Former house mates have used the show’s popularity as launch pads to careers in music, movies or media. A steady stream of participants will almost guarantee that audition venues will be packed, despite the barrage of criticisms the show constantly faces.

Celebrity power

Going by his tweets, popular music producer, Don Jazzy has been an ardent follower of Big Brother Naija. The same can be said of media personality, Dotun of Cool FM. Celebrities are huge influencers and can sway numerous fans into watching the show. A stamp of approval by Nigeria’s biggest stars give the assurance of large viewership.

Viewership and social media influence

Being Africa’s most populous country almost directly translates to huge viewership within and outside the country, which in turn guarantees the longevity of the show. Social media has been awash with posts, tweets and pictures about the happenings related to the show. Big Brother Naija has been one of the most hotly discussed topics in Nigeria and Africa’s internet sphere.

Sponsorship

Currently bankrolled by one of Nigeria’s e- Commerce companies, Big Brother Naija or Big Brother Africa may never have experienced problems with corporate sponsorship. Why fix what isn’t broken? Great corporate backing is one of the reasons why Big Brother Naija will be back for a third season Mixed reactions continue to trail the show, and what it stands for, but it is certain that it has passed the popularity test with flying colours. Expect another one!