*PR CASE STUDIES*

*The Bicycle Race*

*About the Brand*

Back in the early 1900’s in France there was a newspaper called *“The Bicycle”* which later broke up into *“The Car”*.

*The Objective*

To gain dominance in the newspaper industry and expand it’s market.

*The Strategy*

*The Car* newspaper organized a bicycle race. This race covered 1500 miles.

*Results*

1. They got 6 times as many followers after the race.

2. This race became the first *Tour de France!* and of course the famous race remains till today.

To get access to over 100 case studies order for the *PR Case Studies;Mastering The Trade* Vol 2. Contact me on 08139458588

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what's the difference or relationship between CIPR n NIPR? which is better for someone working in a public relations dept of a govt agency

INTRODUCTION TO THE NIGERIAN INSTITUTE OF PUBLIC RELATIONS, NIPR

The Nigerian Institute of Public Relations (NIPR) hitherto known as the Public Relations Association of Nigeria (until when it was renamed in 1972) was established in 1963. The body attended the status of a Chartered Institute in June 1990 through Decree No. 16 (now an Act of the Federal Republic of Nigeria). By virtue of this law, NIPR derived the power to register members, regulate the practice/development of the PR Profession and monitor professional conducts through an established Code of Ethics and Professional Conduct regime. As it is the practice with respectable professional organizations everywhere, the law allows standard academic and professional qualifications for admissions into the Institute..

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PR Case Study, Study Materials and Past Questions available for all prospective NIPR students.

*SPECIAL INFORMATION:*

*ISSUANCE OF NEW NIPR CERTIFICATE*

Dear PCs, This is to inform those yet to collect their certificates that they should submit photocopy of their old membership certificates to fast-track issuance of new ones.

The certificates may be delivered at the Lagos or Abuja National Office or scan same to info@nipr.org.ng. Thank you.

Registration is in progress for December diet of the NIPR professional examination/certificate

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Good evening bro, I have written and passed all exams far back as 2012 but yet to be inducted. Do you have an idea of how much it will cost me to be inducted and the process. Thanks

*Edward Bernays’s “Torches of Freedom”*

Long before carefully orchestrated surprise street events were termed ‘flash mobs,’ Edward Bernays organized the Torches of Freedom event as part of a sophisticated persuasive campaign. How did Bernays link smoking a cigarette with women’s fight for equality?

Instead, the event described was the “Torches of Freedom” march; the ‘influentials’ were New York debutantes; and the site was an Easter parade on Fifth Avenue in New York. The date, however, was 1930 and the man behind the scenes was Edward Bernays. Bernays competes with Ivy Lee for the legacy of being known as the father of public relations.

Bernays coordinated the Torches of Freedom event on behalf of his client George Washington Hill, president of the American Tobacco Company. Here is how Bernays recalls the project in his memoir Biography of an Idea:

“Hill called me in. “How can we get women to smoke on the street? They’re smoking indoors. But, damn it, if they spend half the time outdoors and we can get ‘em to smoke outdoors, we’ll damn near double our female market. Do something. Act!”

“There’s a taboo against such smoking,” I said. “Let me consult an expert, Dr. A.A. Brill, the psychoanalyst. He might give me the psychological basis for a woman’s desire to smoke, and maybe this will help me.”

“What will it cost?”

“I suppose just a consultation fee.”

“Shoot,” said Hill.

(Bernays was no stranger to psychoanalysis. His uncle was Sigmund Freud.)

Brill explained to me: “Some women regard cigarettes as symbols of freedom,” he told me. “Smoking is a sublimation of oral eroticism; holding a cigarette in the mouth excites the oral zone. It is perfectly normal for women to want to smoke cigarettes… But today the emancipation of women has suppressed many of their feminine desires… Feminine traits are masked. Cigarettes, which are equated with men, become torches of freedom.”

“In this last statement I found a way to help break the taboo against women smoking in public. Why not a parade of women lighting torches of freedom – smoking cigarettes?”

Bernays called friends at Vogue magazine to get a list of debutantes. Then he had his secretary, Bertha Hunt, sign and send a personalized telegram to each one. Think direct-messaging; 1930’s style:

“IN THE INTERESTS OF EQUALITY OF THE SEXES AND TO FIGHT ANOTHER SEX TABOO I AND OTHER YOUNG WOMEN WILL LIGHT ANOTHER TORCH OF FREEDOM BY SMOKING CIGARETTES WHILE STROLLING ON FIFTH AVENUE EASTER SUNDAY. WE ARE DOING THIS TO COMBAT THE SILLY PREJUDICE THAT THE CIGARETTE IS SUITABLE FOR THE HOME, THE RESTAURANT, THE TAXICAB, THE THEATER LOBBY, BUT NEVER NO NEVER FOR THE SIDEWALK. WOMEN SMOKERS AND THEIR ESCORTS WILL STROLL FROM FORTY-EIGHTH STREET TO FIFTY-FOURTH STREET ON FIFTH AVENUE BETWEEN ELEVEN-THIRTY AND ONE O’CLOCK.”

It worked. Bernays reported that the event made front-page news in both photos and text and opened editorial debates in the weeks that followed in publications from coast to coast. As evidence of his success he cited newspaper reports in Massachusetts, Michigan, California, and West Virginia that women were smoking on the streets. “Age-old customs, I learned, could be broken down by a dramatic appeal, disseminated by the network of media.”

*While Bernays’ strategy was mostly intuitive and his reasoning was mostly theoretical, the case illustrates the power of public relations tactics as powerful tools for persuasion.*

Mandatory Continuing Professional Development, MCPD

ORIENTATION! ORIENTATION!! ORIENTATION!!!

This is notify all prospective students for the December 2018, NIPR Professional Examination in Public Relations, that orientation and lectures will commence as follows:

Date: Saturday, August 18, 2018

Time: 10 a.m. prompt

Venue: Sunjem School, 6 Oladejo Close, Barracks Bus-Stop, Ifako-Gbagada, Lagos.

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*Coming soon: 5th Lagos Public Relations Stakeholders'Conferenc*

Dear Pro Colleague,

*Lagos NIPR, in collaboration with Addefort Limited, cordially invites you to the 5th Lagos Public Relations Stakeholders’ Conference, themed: _Addressing Communication and Reputation Challenges of ‘Made in Nigeria’_ holding at the AGIP Recital Hall, MUSON Centre, Onikan, Lagos on Thursday, August 30, 2018 by 10*.

The Conference is set to enhance public perception of ‘Made in Nigeria’, change the negative narratives, define the right Communication strategy,
set the stage for positive stakeholders’ engagement on the way forward
and recognize some promoters in the country.

Please stay on this page for more information.

I wish you a happy weekend.

Thank you.

COMMENCEMENT OF LECTURE

This is notify all prospective students for the December 2018, NIPR Professional Examination in Public Relations, that orientation and lectures will commence as follows:

Date: Saturday, August 18, 2018

Time: 10 a.m. prompt

Venue: Sunjem School, 6 Oladejo Close, Barracks Bus-Stop, Ifako-Gbagada, Lagos.

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Registration and lectures for December Diet is in process...

PRESS STATEMENT

The African Public Relations Association (APRA) joins the world to mourn the passing away of a global colossus and true African icon, Kofi Annan.

By his death, Africa has lost one of it’s greatest brand assets who along with the likes of Nelson Mandela impacted heavily on the narrative for a more Positive Africa especially in the face of contrived negativity.

In life and death, Annan remains an inspiration to Africans and the world at large. His life is a challenge for everyone to always strive for a better Africa and indeed world.

In APRA’s opinion there’s no better way to immortalize Annan and preserve his legacy, than for the African Union and nation-states on the continent to adopt and implement policies of human advancement in peace, good governance and people’s welfare which he stood for.

APRA commiserates with members of his family, especially the African fraternity and the world over this irreparable loss.

One Africa!

Yomi Badejo-Okusanya
President
African Public Relations Association (APRA)

NIPR, Public Relations Lecture Center in Lagos

COST OF NIPR EXAMINATIONS

CERTIFICATE STAGE
- Student Registration 10k
- Lecture Fee 30k
- Study Materials/Past Questions/PR Cases-Study 26k
- Exam Registration 3k per paper (*10)
- Admin Charge 4k

DIPLOMA STAGE
- Lecture Fee 30k
- Study Materials/Past Questions/PR Case-Study 21k
- Exam Registration 4k per paper (*5)
- Admin Charge 4k

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Lectures for December 2018, NIPR professional examination in Public Relations is in progress at Sunjem Schools, Barracks Bus-Stop, Ifako-Gbagada, Lagos, Nigeria

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*NIPR NATIONAL SECRETARIAT LAGOS*

Plot 4, Adeniji Estate, Off Odusanmi Street, Off Wemco Road, Ogba Industrial Estate, Ikeja, Lagos State.

*SPECIAL INFORMATION*

Dear PCs, This is to inform those yet to collect their certificates that they should submit photocopy of their old membership certificates to fast-track issuance of new ones.

The certificates may be delivered at the Lagos or Abuja National Office or scan same to info@nipr.org.ng.

Thank you.

Handouts, past questions and PR Case-Studies available for out-of-Lagos students.


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PR.

PUBLIC RELATIONS SPECIALISATIONS

Multicultural Communications
Public Relations Campaign Planning
Relations with special interest groups
Community Relations/Community Liaison Joint Venture Relations
International Relations
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Events Management
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Planning, Budgeting and Managing PR Programmes
PR Consultancy
Stakeholder Relations
Corporate Affairs
Corporate Communications
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NIPR, PROFESSIONAL EXAMINATION IN PUBLIC RELATIONS

Lectures for December Diet is in progress at Sunjem Schools, Ifako-Gbagada, every Saturday & Sunday.

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* lectures/preparatory class for NIPR Examination

* NIPR Exam Study Materials & Handouts

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