Africa has seen impressive double digit economic growth in the past 20 years, but this slowed to 3% in 2015, due mainly to sluggish growth and/or challenging economic conditions in the region’s largest economies and commodity exporters – Angola, Nigeria, and South Africa.
During the economic downturn, African brands have regressed against non-African brands, with their share declining from 24%, 25% and 23% in 2013, 2014 and 2015 respectively to only 16% this year. Non-African brands now represent an all-time high of 84% of the Top 100 most Admired Brands and account for 99.25% of the value of the Top 100 most Valuable Brands in Africa.

Despite the challenges that the leading non-African brands have had globally – most notably Samsung’s Galaxy Note 7 recall challenge and Apple’s declining or stagnant franchise – non-African brands have entrenched their market position in Africa.



Read more https://barometerng.com/africa-brands-100-global-brands-entrench-their-positions-in-africa-research-and-reports/